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Leaders from Google, Human Rights Campaign & Finn Partners to Speak

Learn how to incorporate a range of Google products such as AdWords, analytics, YouTube and more into your PR strategy

Google is so much more than the world’s largest search engine. It's an organization's digital gateway to the world. For this reason, PR News is holding its first full-day Google Conference on February 11 in San Francisco that will home in on SEO, analytics, AdWords, YouTube, influence and so much more. The PR News Google Conference is programmed to be an educational springboard for PR practitioners and communicators who are looking to leverage Google for their brand. Starting at 8 a.m. and ending at 4 p.m., this focused training will provide critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today’s communications environment.

by Zak Ramdani

Since 2011, Google has been waging a campaign to rid their search results of thin, or spammy content, by looking at the content itself. Later, Google’s focus evolved into looking much harder at a website’s link profile. Panda and Penguin fundamentally changed the landscape of SEO, eliminating tactics like article spinning, and artificially building links.

As areas of content and link evaluation have matured, we feel the areas of scrutiny will shift into 2 new core areas that revolve around reputation and mobile readiness. Let’s get straight to it:

On Feb. 11 at the Hyatt Regency San Francisco, Sean will be sharing tips from his new book, “The Road to Social Media Success.”

Sean Gardner, who ranks #1 on Forbes’ list of the Top 50 Social Media Power Influencers, will be the keynote speaker at PR News’ Google Conference for Communicators on Feb. 11 at the Hyatt Regency in San Francisco. In his keynote presentation, Gardner will be sharing insight from his new book, "The Road to Social Media Success." The early bird rates for the Google Conference end Jan. 22.

by Jody Nimetz

Ever wondered how seasonality in Search activity impacts your business? Or does it? We wanted to examine the impact of seasonality on search activity. Of course this depends on the type of website and business that you may have as there may be certain annual events that have a definite impact on the amount of traffic from search engines that come to your site. As we are in the middle of the winter season here in Canada and I was in the market for some new all-season tires, I began conducting my research in September with intent to purchase by late October. If there is one industry that experiences seasonality it would be tire shops. Take a look at the search trends for “all season tires” over the past 12 months (Source:  Google Trends):

Article by Axandra
SEO software

The web pages that Google shows on the first result page for your query contain a lot of information that can help you to improve your own web pages. If you want to improve the rankings of your web pages for your keywords, taking a closer look at the result pages can help you a lot.

Google's ranking algorithm uses a variety of different factors. Some of them are obvious by analyzing the top ranked pages. Search for one of your most important keywords and then take a look at the search results:

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