A Complete Guide To Newsletter Content

by Admin


04 Sept
 None    General

by WebWiseWords
http://www.webwisewords.com

Newsletters have massive potential to promote your business, sell your products, inform your potential customers, and retain existing customers. They can increase affiliate sales, market new products, or keep your customers informed of changes.

An informative newsletter will help to develop a powerful and profitable mailing list but to do this you must ensure that your newsletter content is as strong as it can be. Too many newsletter authors make the mistake of over-selling. Customers and leads will soon become bored of reading page after page of marketing material and instead want to be informed, educated, excited, and even entertained.


Google Music Trends

by Admin


02 Sept
 None    Internet Related

by Cory Bates
http://www.enquiro.com

Google Talk started out as a simple tool exactly one year ago today, with your basic IM functions including both voice and text chat. It was having a slow build into the mass market, but there really hasn't been any reason why someone should stop using their MSN or Yahoo! messengers outside of the clean interface and Apple iChat style bubbles. More recently, Google Talk added features that make it more appealing to the demanding IM public, including file transfer, song title display, and the piece de resistance - which no other IM tool has perfected - voicemail. Now they're talking! (pardon the pun) It appeared as if Google had its sights set more on the VOIP market than the chat market, targeting services at the level of Skype and its EBay partnership. What does all this mean? I've adopted Google Talk more readily, not necessarily as my main chat, but it has a place in my taskbar now.


Link building for effective search engine optimization

by Admin


01 Sept
 None    Internet Related

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.


The 8 Things You Must Do To Optimize Your Site For Search Engines

by Admin


31 Aug
 None    Site Promotion

Search engines are better at spidering than you. Of course, you need a professional looking site, easy to navigate, appropriate content and size. Many webmasters and sites are great at displaying graphics (flash) and visually appealing sections on their sites. However, the search engines really don't care much about that. If you can give the spiders what they want, they not only will eat it up fast, but you will provide content-rich, relevant data to their index (database). As time, content, size and relevancy increase, you will rise up in the search engine results pages. Properly applied search engine optimization techniques and online marketing principles will help you. (SEO/SEM)

The 3 most important search engines to optimize for are Google, Yahoo, and MSN. (Ed Note: Google owns over 50% of the market today, and is growing fast every day. This includes their exposure via partners like Ask, Earthlink, DogPile, etc). For you to get elevated and relevant rankings you must get into the search engine indexes, and we recommend you start with Google. You should get spidered by Google in less than 3 weeks if applied correctly, but a long term approach to SEO work is needed. You can expect to see your listing within 2-4 months for some pages, and as much time as 2 years for certain keywords/phrases within those.

Finding Fame Online, and Fame Finding You

by Admin


30 Aug
 None    General

by Gord Hotchkiss
http://www.enquiro.com

Gassime would never consider himself famous. He's a very gentle, very kind man who happens to run a small hotel in Florence, Italy called Hotel Europa. He quietly goes about his business, welcoming guests, making sure rooms are clean and ready, and ushering people to tables in the small breakfast room. There is nothing unique about the Hotel Europa on via Cavour either. It's probably similar to many small hotels in Florence, and throughout Italy. It boasts just two stars out of five, is in a converted convent that's hundreds of years old, and has a handful of modest but clean rooms.


RSS Feed Tips to Help Search Engine Optimization

by Admin


29 Aug
 None    Site Promotion

by S. Housley
http://www.feedforall.com

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

Two Views Of Tempus Fugit

by Admin


28 Aug
 None    General

by Gord Hotchkiss
http://www.enquiro.com

As I write this I'm sitting on France's TGV train from Paris to Lyon. I'm one week into our European vacation, and so far it's been wonderful, with the exception of an unfortunate pickpocket incident in Paris's Chatelet metro station (my father-in-law was the victim, not me), and an ensuing long and somewhat fruitless conversation with the French gendarmerie. It's been a struggle getting back into SEM mode to write about search engines and whatnot. It's hard to believe that in San Jose, there's little happening that doesn't have to do with search engines.


Increasing Link Popularity

by Admin


26 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

You are probably wondering what the blazes is popular about a link. Well, in a word - plenty. Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you are probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.


Outsource SEO vs In-house SEO

by Admin


25 Aug
 None    Site Promotion

by Jeff Beale
http://www.jazardezign.com

SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone "in-house".

For some companies this may be efficient while others the overlooking the hiring of a professional firm to SEO can be costly. It is as critical to your business health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books, instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk.


How to Boost Traffic and Rank at the Same Time

by Admin


24 Aug
 None    Internet Related

by nPresence
http://www.npresence.net

Getting the highest possible traffic is what most websites aim for. Since a large amount of traffic comes from the search engines, it is equally important to aim for higher rank on the search engines. On the internet alone, you can find hundreds of strategies that tell you how to increase your rank and traffic. This only means these two factors are very important.

The ranking of your site on the search engines and the rate of traffic that your site receives are reliable factors that can determine the overall success of your website. Because they are important, you need to increase them both! Here are some of the ways to do it simultaneously:


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