Do You Know the Way to San Jose?

by Admin


10 Aug
 None    General

by Gord Hotchkiss
http://www.enquiro.com

At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. It's time for what has emerged as the premier search gathering, the west coast version of Search Engine Strategies. This show always marks a bit of an annual milestone for me.

It was two years ago that I became a regular columnist for the Search Insider, and I also try to shoe horn the sessions I present into our annual family camping vacation, precariously balancing on the cusp of the many professional and social demands that surround SES San Jose and keeping a wife and two daughters from throwing my laptop down the nearest camp toilet. I usually drive in from the campground in Santa Cruz, sun burnt, smelling of wood smoke and carrying my 'good' clothes, borrow a hotel room and shower from one of my colleagues who chose to forego the 'back the nature' route in favor of room service, and try to make myself presentable. For the most part, it was successful.


Interested In Increasing Your Search Engine Ranking?

by Admin


09 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.


Google search engine optimisation and their 80/20 rule

by Admin


08 Aug
 None    Internet Related

by David Callan
http://www.akamarketing.com

Search engine optimisation or optimization (with a 'z' or is that 'zee' if your from across 'the pond') techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.


How to Protect Your Search Engine Rankings

by Admin


07 Aug
 None    Internet Related

by John Hayward
http://www.add-articles.com

The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.


Selecting The Right Search Engine Keywords

by Admin


04 Aug
 None    Site Promotion

by John Hayward
http://www.add-articles.com

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

Step by Step Convert RSS Feeds to Dynamic HTML Web Pages

by Admin


03 Aug
 None    General

by S. Housley
http://www.feedforall.com

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.


Whats Up with Verticals?

by Admin


02 Aug
 None    Search Engines

by Gord Hotchkiss
http://www.enquiro.com

You probably haven't given a lot of thought lately to vertical search results, that thin sliver of search real estate that is sandwiched between the top sponsored ads and the top organic ads that generally shows a few lines of news results, or local, or products. I have. Don't panic, there's really no reason why you should have. It's really just a sad comment on my day to day activities. But I've noticed some things, and I think its incumbent upon me to share them with you. So let's get vertical for a few moments, shall we?

Yahoo Releases New Crawler - Welcome Yahoo Slurp the Second

by Admin


01 Aug
 None    Search Engines

by Jody Nimetz
http://www.enquiro.com

Yahoo announced the release of their new spider, Yahoo Slurp. Wait a second wasn't their spider already called Yahoo Slurp? Yes it was, but this new version is apparently faster and more efficient that the old one. isn't that what they said when they built the bionic man? Ah good old Steve Austin, the Six Million Dollar Man. Well this may not be the Six Million Dollar Search Engine Spider, but it is a step in the right direction.

Yahoo states that we can expect a "25% reduction in the number of requests and bandwidth consumed by the crawler." As a result, when you check your log files next month you can expect to see less crawler activity from Yahoo Slurp. Yahoo has been testing the new spider in conjunction with the old one and it wasn't until earlier this week that it was fully deployed.

New study - How to get high rankings on Google, Yahoo and MSN

by Admin


31 Jul
 None    Site Promotion

Copyright Axandra.com
Web site promotion software

The search marketing company Fortune Interactive conducted a study in which they wanted to find out what factors influence web site rankings on the three major search engines.

Monitoring Your Search Engine Positions

by Admin


30 Jul
 None    Site Promotion

by John Hayward
http://www.add-articles.com

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

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