by Admin
by Gord Hotchkiss
http://www.enquiro.com
The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. I had thought I left that industry far behind when I started working in the search marketing game. But zounds, suddenly the search player's strategy is starting to sound like it was devised by Herb Tarlek (for those of you under 40, Google 'WKRP in Cincinnati').
by Admin
by S. Housley
http://www.feedforall.com
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.
by Admin
by Admin
by Admin
by S. Housley
http://www.feedforall.com
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base". Google Base is hosted by Google. All types of item submissions are accepted online and off-line information in a variety of formats. Google Base uses tagging similar to that found in many social-bookmarking applications, though Google refers to it as labels. The labels are used by Google to categorize or add attributes to the information, that better describes the content. The more popular specific attributes become, the more often Google will suggest them when others post the same or similar items. Additionally, items that become more popular will show up as suggested item types in the "Choose an Existing Item Type" drop down menu.
by Admin
by Admin
by Brenda Wright
http://www.enquiro.com
Recently one of my co-workers passed me a print article he had come across. It was written by a hacker (apparently one of the good kind) and his experiences with Google AdWords.
At first glance I assumed that someone had found a way to 'hack' into Google ads, however it turned out to be an exploration of the hacker's legitimate experience with AdWords. While reading it was not the frightening experience I was expecting, his story did help me to see the Google PPC AdWord process from a different perspective.
Having worked with Google ads and Search Engine Marketing for several years, there are a number of AdWords shortcomings that I have come to anticipate and deal with. Of greater interest to me was the hacker's approach to mounting a PPC campaign. He did try to find the right keywords, which is an important early step, but he may have forgotten who his target audience is - or he may have been so eager for additional readership of his blog that he was ready to try anything. It is hard to imagine his target - hackers like himself, who tend to see themselves as outside the mainstream - clicking on a Google ad.
by Admin
by Admin
by Admin
Copyright by Axandra.com
Web site promotion software
The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic.
The Stanford list confirms the recommendations we gave in previous issues of this newsletter and the tips that are available in the marketing tips section in IBP. Although the information in the Stanford list is not new, it is still very important if you want to be successful with your web site.
|
|
|