by Admin
Copyright Axandra.com
Web site promotion software
Yahoo has filed a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources.
by Admin
by Rick Tobin
http://www.enquiro.com
This week, the Wall Street Journal has done something quite revolutionary. As one of the most popular newspapers in the US, with a worldwide average daily circulation of over 2.6 million, it is second to only USA Today in domestic readership. In fact, since its inception in 1889, the newspaper has never missed a print and has won the coveted Pulitzer Prize 29 times. In the business community, its acumen and austerity are only rivaled by that of the London Financial Times. Traditionally, the Wall Street Journal has come to personify the three-piece seersucker suit of modern capitalism, not really the revolutionary press that was Pravda. So that being the case, what has the Wall Street Journal done that is so revolutionary this week, the online version, the largest paid subscription news site on the Web with upwards of 720,000 paid subscribers, is FREE.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.
First of all, we gave participants a number of different scenarios that involved looking to a search engine to help them make a purchase. We used Google, Yahoo and MSN in the study. In all cases, on all 3 engines, the vast majority of people first glanced at the top sponsored listings. In eye tracking parlance, we call this a fixation, or a momentary pause of the eye. On Yahoo, 84% of the first fixations were on the top sponsored when they appeared, on Google it was 81%, and on MSN it was 87%. So, almost 9 out of every 10 people start looking at the search results page by at least glancing at the top sponsored.
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by Gord Hotchkiss
http://www.enquiro.com
April has been a tough month. At last count, I've been in 9 different cities (not including my home), a ski resort, on 4 different airlines for a total of two dozen flights and connections, in 8 different hotels, at 6 different shows, and have also packed in assorted client and organizational meetings. I've been spending more time with search marketers than my family, and that can't be a good thing. As lovely as Anne Kennedy, Greg Jarboe, Kevin Lee and Dana Todd are, I'm pretty sure we're not related in any way. And I actually had to nix at least two shows from the agenda. It could have been worse!
by Admin
by S. Housley
http://www.feedforall.com
Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross channel measurement of advertising effectiveness that can foster more accountability and facilitate multi channel marketing measurement. They have decided on the concept of engagement. It is a noble endeavor, and one that is much needed in our new, highly fragmented marketing world. But I fear there may be a fundamental chasm that one metric will be unable to bridge.
Joe Plummer, ARF's Chief Research Office, offered the group's first draft of a working definition, "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."
by Admin
by Stephen Wright
http://www.InternetMarketingUSA.com
The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers, existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
by Admin
We're fond advocates of the DIY (do it yourself) mentality. So you won't find us dissuading you from taking the reins of your internet presence fully and hosting your website yourself on your own server, if that's what you want and are prepared to do. Consider this checklist-lemonade-article your minimal preparation.
First and foremost, do you have what it takes? How tech savvy are you, anyway? Do you know what it means, for example, to secure a server? Do you have the time to devote to the arduous maintenance of a server, responding personally to every glitch that comes with the territory? And do you have the inclination?
Secondly, do you have what it takes? No, you're not seeing double. This time what we mean by "what it takes" is hardware and software and internet access. Hosting your own server requires the following:
by Admin
The worst disservice you do to your online business is to not track your website conversion rate and update your site regularly. But increasing your website conversion rate works differently for different types of sites and products. Here are tips to help you increase your website conversion rate.
by Admin
by Joseph Pratt
http://www.icmediadirect.com
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to rewrite and make constitutionally viable the federal Child Online Protection Act of 1998, which was overturned on constitutional grounds in 2004.
A common misconception is that this whole brouhaha stems from a governmental crackdown on child pornography. It isn't. It's instead a measure designed to curtail the easy access of material considered 'adult' to minors through the Internet. Loosely speaking, this federal act takes search engines to task, at least partially, in shielding kids from pornographic and objectionable material. Search engines, like Google, maintain that it's not their job to police information, but the users. The major search engines, in sympathy with what's socially acceptable, employ standard search filters which must be disabled before making searches for raunchy material.
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