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by Gord Hotchkiss
http://www.enquiro.com
Think of the most persuasive person you know. The salesperson you can’t say no to, your mother (guilt always works), your spouse or your 6-year-old child. Now, imagine if you had never met the person in person and they were trying to persuade you over the phone, or by email. Would they be as persuasive? No. Persuasion just don’t work as well if you’re not face to face.
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by Michael Bloch
http://www.tamingthebeast.net
In the old days of search engine optimization, keyword weighting was incredibly important; both on-page and off page in terms of anchor text.
It used to be the case that the more you piled a specific keyword on a page (to a certain degree); the better your chances were of ranking well. It wasn't unusual for folks engaging in SEO to try and achieve keyword saturation rates of over 5% - and there's still many that advise that sort of level of keyword density.
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by Kyle Grant
http://www.enquiro.com
In marketing circles, the old adage: "Half my advertising money is wasted. The problem is that I don’t know which half!" is often regarded as marketing fact and has been more or less accepted as fact until now. In a down economy marketers are now heralding this statement no longer as a quote, but as a mission statement to finding where to invest money. However, the very nature of this quote embodies the challenge that all marketers face: attribution. The famous marketing quote was reportedly said by William Lever, John Wanamaker, and F.W. Woolworth; begging the question: who gets the credit? Do we give credit to who said it first, said it last, or do we give credit to all equally?
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by Gord Hotchkiss
http://www.enquiro.com
Avinash Kaushik speculates that Bounce Rate might be the sexiest web metric ever. Scott Brinker has a whole blog dedicated to post click marketing. I believe it was Craig MacDonald at Covario who said bad landing pages are where good leads go to die. And I’ve been quoted as saying (categorically, no less) that the single most important thing we can do for the client happens after the search click.
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by Gord Hotchkiss
http://www.enquiro.com
I have an odd reaction whenever I get an email from Ken Fadner in my inbox. My face contorts in the strangest way. It’s half a bemused smile, half a wince, with a dash of anticipation thrown in. For those of you who don’t know him, Ken is the publisher of MediaPost. I’ve been working with Ken in putting the agenda together for the upcoming Search Insider Summit on Captiva Island.
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by Jody Nimetz
http://www.enquiro.com
Since May 2007, we have been hearing about Universal Search and Blended Search. Google was the first of the major Search Engines to unveil blended results as part of their main search results in May 2007 with Universal Search. ASK was second in June of 2007, followed by MSN in July 2007 and Yahoo in October 2007. Yet here we are two years later and the discussions have died down a little. When’s the last time you heard someone in your office discuss blended search? Of course there are exceptions and early adopters, but in discussions that I have with many, they are not yet leveraging blended search optimization. How is blended search affecting B2B websites? Should B2B sites be optimizing for blended search?
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds. You can subscribe to RSS feeds in order to find specific company job openings, employment available within a specific region (i.e. by using a postal or zipcode), specific positions available, or to locate all jobs within a specific wage range.
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by Andrew Spoeth
http://www.enquiro.com
I had the pleasure of producing Enquiro’s recent webinar titled Beyond the B2B Buying Funnel. Being a B2B marketer myself, I’m quite fond of the funnel concept and use it to map things like lead volume vs. position in the sales/marketing cycle. An interview I conducted with Jim Sterne takes a look at funnels of different shapes and how they reveal demand generation ailments and successes.
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by Michael Bloch
http://www.tamingthebeast.net
As you're viewing this page, my server is recording information about you. Don't panic, it's nothing out of the ordinary as just about every server does as part of normal logging processes.
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by ChrisD
http://www.enquiro.com
It’s possibly one of the fastest moving rumors on the internet (perhaps thanks to Twitter): TechCrunch has reported Google may be in talks to acquire Twitter. Whether it’s just a rumour, or the talks are fairly advanced, it’s worthwhile to take a step back and examine why Google might want to buy a service like Twitter, and what that might mean to either company.
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