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by Gord Hotchkiss
http://www.enquiro.com
To speculate on the future of brand advertising is certainly beyond the scope of this column, but I got myself into this mess. I opened the can of worms two weeks ago in the Search Insider by warning that we could be running the search funnel dry. Ryan DeShazer, from HSR, called me on it and asked me what will replace traditional brand building in our new digital environment. Last week, I began the journey by talking about two different types of brands: Brand Promises and Brand Religions. Today, I’d like to paint a hypothetical scenario of where awareness marketing might go for those brands that are implicit promises. Next week I’ll tackle religions.
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I wish Steve Ballmer would check with me before he does these things. Last week Microsoft announced they were launching Microsoft only retail outlets, similar to the successful Apple Stores. My intention with this column was to follow up on last week’s column, No Search is an Island, which prompted some interesting comments. My point was that search captures awareness created demand, it doesn’t generate it. If you want to continue to harvest from the bottom of the funnel, you need something to prime the top. And many, quite rightly, pointed out the traditional methods of priming the top, including TV, are becoming less and less effective. Martin Lindstrom, in his book buy-ology, references extensive neuro-scanning studies that showed that millions of dollars are being wasted in ineffective brand building.
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by Gord Hotchkiss
http://www.enquiro.com
Today I am plagued by ambiguity. I’m happy and scared. Relieved and cautious. Excited and apprehensive. And it all has to do with search and how we use it. On one hand, I’m relieved that search seems to be the sole marketing channel that’s actually benefiting from the crushing economic pressure. On the other hand, I’m worried that we may be short sighted in grabbing onto search as a life preserver in raging marketing waters.
by Admin
by Jody Nimetz
http://www.enquiro.com
I had the chance to catch up with Michel Leconte, CEO of SEO Samba before he headed off to SMX West 2009 this week. Michel has a busy month of February so it was nice of him to take time out to chat with us. Michel is a great interview and provides some fascinating insight. Enjoy!
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out.
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
What Is Royalty-Free?
Royalty-Free refers to material that may be used for profit without paying royalties to the original creator.
What Is Stock Photography?
Stock photos are existing images that can be purchased and licensed for commercial or personal use.
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by Jody Nimetz
http://www.enquiro.com
So a while back we wrote a post about server issues that could affect search engine rankings. A number of years later we thought that the post held up with some key points to remember as site owners, search marketers and webmasters continue to tweak their sites. Here is our original post in its entirety.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Fellow Search Insider David Berkowitz (David, it’s been too long since we riffed on each other’s columns!) allowed his curiosity to wander down some fascinating potential directions search may evolve in a couple of recent columns, first looking at Ford’s plans for integrating GPS enabled voice search in all their vehicles, and then speculating how one search could be launched in 17 different ways, both today and in the future. One of his speculations is what I wanted to explore further today:
“Instead of entering a query, Penny may be able to put on a special set of glasses and scan her surroundings for store names and reviews. The headsets and eyewear from Vuzix now link up to other portable devices such as iPods and camcorders, but they keep including more functionality within the gadgets themselves.”
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.
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