by Admin
Submitted by berry2009
by Charles Goldie
If you need to get the word out about a product or service, a Press Release is going to do that for you. Press Releases are a bit different than your normal article marketing, but let's take a look for a moment at some of the things that you can do to master the art of press releases.
by Admin
by David Byrd
http://www.accuconference.com
When you host an audio conference call, web conference, or video conference, you are engaging in an interactive dialogue with your participants. This reveals a weak point: if you conduct the best webinar in the world, but without any participants, do you make a sound?
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I am an unrepentant Darwinist, which probably doesn’t surprise anyone who reads my columns on a regular basis. The whole topic of evolution and emergent behaviors in complex systems constantly fascinates me. As Steven Johnson pointed out in his recent book, Emergence, patterns rising from complexity is a ubiquitous theme that could well define the 21st century.
by Admin
Submitted by netvantage
by Adam Henige
http://www.netvantagemarketing.com
I got involved in a discussion board thread today where someone was lauding the success of their branded PPC campaign. The clickthrough rate was through the roof! Turns out, they had a 22 percent CTR since starting up the campaign. That sounds great, doesn't it?
by Admin
Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Follow the ABC's of search engine optimization:
by Admin
by Michael Bloch
http://www.tamingthebeast.net
When we sold our house a while back, I learned a few things from the real estate agent that are certainly applicable in the world of online business and Internet marketing.
When the agent came around to discuss strategy and advertising, I started listing all the positive features of the property. He said that he wouldn't be including everything in the ad.
Why?
by Admin
by Jody Nimetz
http://www.enquiro.com
One of the difficulties in online marketing deals with finding the right keywords, at the right time that are being used by the right people. In the B2B arena, keyword research becomes further complicated when your company is in a new or niche industry. Maybe your business consists of something like email authentication, price management solutions or the like. Newer services in newer industries can make it difficult to progress with an effective online marketing campaign. In the past ten years, with the rise of the Internet and Search Engines, we have seen numerous companies emerge in niche markets. Quite offten these companies are looking to address a need for a product or service for another buisiness that is not currently being met. There has been tremendous amounts of innovation with some of these startups while others have come and gone with but a small flicker. As a result, finding the right keywords for B2B companies in niche markets can be extremely difficult and frustrating.
by Admin
Submitted by netvantage
by Adam Henige
http://www.netvantagemarketing.com
I once handed a 46 page web analytics report over to someone who wanted to "see some web statistics". As I would later learn, this was a terrible idea, especially for someone who had no previous knowledge or experience with analytics. This is a sure way to overwhelm someone with data, whether you're reporting for someone within your company or for a client that's new to analytics.
by Admin
by Jody Nimetz
http://www.enquiro.com
An interesting topic of discussion surrounds the thought of whether a sub-domain should have the www prefix attached to it. The idea to deploy a site using sub-domains vs sub folders is an entirely different topic, but if you do make use of sub-domains, you’ll want to read further. For those unaware, subdomains are simply a domain that is part of a larger domain. For example, ask.enquiro is a sub-domain of www.enquiro.com. Although it is part of the main Enquiro domain, sub-domains such as ask.enquiiro are treated as separate entities by search engines.
by Admin
Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves.
There are few things that you can do that will result in virtually "free" traffic, and therefore SEO deserves both time and attention.
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