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by Cathy Goodwin
http://www.copy-cat-copywriting.com
Recently I've received several emails with questions like these: "I'm revising my web site. The web designer wants my copy next week. I'm still figuring out my niche." Or, "I can't talk about content because I don't have a web designer."
When I read these comments, I remember the very first time I needed a web site. I too began by searching for a web designer. He created a design that looked very professional. But when I finally created (and re-created) my content, the design didn't communicate my message.
Here's what I didn't know. Your web site is a direct response marketing tool. It's not a brochure or even the kind of ad you'd find gracing the distinguished pages of the New Yorker magazine. So before you hire a designer, you need to work through these 5 steps.
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I talked about branding on the search page effectively, intercepting the user during consideration. Certainly if you’re a household brand name, you have to be at or near the top of searches for your product category if you want to defend your position in the prospect’s consideration scent. But what if you’re a new entry into the market or a relatively unknown brand. Can you still effectively play in the category? Yes, but you have to be smarter than your behemoth competitors. Fortunately, in most cases, that’s not too hard to do when it comes to search.
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by Don R. Crawley
http://www.soundtraining.net
Prior to the introduction of SSH in the Cisco IOS, the only remote login protocol was Telnet. Although quite functional, Telnet is a non-secure protocol in which the entire session, including authentication, is in clear text and thus subject to snooping.
SSH is both a protocol and an application that replaces Telnet and provides an encrypted connection for remote administration of a Cisco network device such as a router, switch, or security appliance.
The Cisco IOS includes both an SSH server and an SSH client. This document is concerned only with the configuration of the SSH server component.
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by Jody Nimetz
http://www.enquiro.com
There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I’d sure hate to be one of their clients…) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages.
For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I’ll discuss my thoughts on rankings later in this series) but SEO is more about trying to help people find the information that they are looking for. Those of us who have been involved in the world of SEO for some time have witnessed a number of changes over the years. We have seen different KPIs and metrics come to rise while others have faded into oblivion. We have seen new tools become available for use in monitoring SEO success and progression. But where are we with SEO in late 2008, as we move into the next decade?
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I talked about what brand can’t do on the Search Results Page. Today, I’d like to talk about one of the many things that brand can do on search.
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by Gord Hotchkiss
http://www.enquiro.com
This whole question of branding in search came about because of a rather fuzzy definition: what exactly is brand lift? How do you measure it?
This was the problem we wrestled with when we did the first search brand lift study for Google and Honda. Failing anything better, we did the standard tests of aided and unaided message and brand recall. I’m not a huge fan of these metrics, because I don’t think they adequately capture the neural basis of brand. But given the nature of the study (which included a survey and some eye tracking) it was our only feasible alternative.
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by Jody Nimetz
http://www.enquiro.com
In this day and age, benchmarking is extremely important. Knowing how you measure up to others is critical if you are to improve and remain competitive. With regards to your online marketing efforts, benchmarking is the process that can be used as a key identifier to determine how you measure up with your competition. The question becomes which competitors should you be looking at? Many neglect to treat their online competitors and offline competitors as, well as different. Of course in some cases they will be one in the same. However if we look at it from an SEO perspective, your online competitors can differ greatly from your traditional offline competitors.
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I walked through an interaction with the search page step by step and looked at cognitive engagement with the page. To understand the nature of branding on the search page, you first have to understand how we interact with brand messaging on the page.
by Admin
by Sharon Housley
http://www.feedforall.com
Links are an important component in an online marketing campaign. Websites usually need a significant number of quality links to perform well in organic search rankings. Once upon a time, high-quality links were plentiful. But with the growth of the web, and an ever-increasing number of competing websites, garnering link love and attention is a time-consuming and tedious process.
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by Print Place
http://www.printplace.com
The core of any marketing push will be some specific message. If you don’t have a core message then I’m afraid you might need to look into it, because you can’t expect to be successful with your marketing if you don’t know what you’re trying to say to people.
This message needs to be based heavily around who your customers are and the best way to reach them. This message has to be about your customers, and the better your message is, the more forms of marketing you can use it for. That’s the great thing about a strong marketing message: you can apply it to any form of marketing.
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