by Admin
by Michael Bloch
http://www.tamingthebeast.net
Chasing leads can be very time consuming - that's where buying leads can seem very attractive, but probably one of the biggest minefields in marketing is where and how to buy email lists.
Buying a list of leads is something you need to consider very carefully as the wrong purchase can not only be a waste of money, but land you in very hot water.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
What makes up buzz? And what determines how fast it travels? Last week, I talked about how important the opinions of others are in shaping our brand beliefs. Today, I want to look at one category of word of mouth, the juicy tidbit, recently christened “buzz”, and see what makes it leap from person to person.
by Admin
by Print Place
http://www.printplace.com
Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry, a trade show handout, and an advertising piece to place in other related businesses. Because of its range of utility, a brochure must be carefully designed and just as thoughtfully printed. No one wants to be represented by unprofessional brochure printing. Knowing ahead of time the choices that will need to be made when placing an order helps in choosing a quality printer and also provides faster service.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
In the past few weeks, I’ve looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I’ve looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I’ll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I’ve talked about how powerful our mental brand beliefs can be, even to the point of altering the physical taste of Coke. But where do these brand beliefs come from? How do they get embedded in the first place?
by Admin
by Michael Bloch
http://www.tamingthebeast.net
Getting an interview with an industry leader or celebrity in your field can help drive a ton of traffic to your site, not just through search engines, but general social bookmarking buzz.
If you're wanting to interview others, here's a few tips for getting noticed and your questions answered.
by Admin
by Kyle Grant
http://www.enquiro.com
Over the past several months, in part due to increased economic pressures, we have seen an increase of importance placed on improving return on investment (ROI) from search-based activity, particularly from PPC campaigns. ROI attribution and measurement becomes especially important when justifying the cost of the online sponsored advertising and improving the return on advertising spend (ROAS). Here are some tips on improving your search performance and getting the best ROI possible.
by Admin
by Print Place
http://www.printplace.com
While branding techniques for advertising still adhere to some of the old methods such as television, radio, brochure printing and catalogue printing, the modernization in today’s society requires other methods as well. Methods such as blogs, pod casts, programming with mobile phones and other methods are becoming more desirable. In addition with so many more methods of advertising available besides printed advertising materials and full color brochures, it becomes necessary for companies to rethink their old advertising methods in order to reach more potential customers in today’s modern society. Business people have even gone in the direction of online business card printing instead of the old fashioned method of placing an order with the local printer.
by Admin
by Rob Ferrall
http://press.releasedistribution.com
The internet has become increasingly crowded as of late - according to somewhat recent statistics compiled by boutell.com; there were an estimated 29.7 billion web pages online as of February 2007 - over four times the world's population! Because the number of web pages online increases every minute of every day, this means that online business owners have their work cut out for them when it comes to promoting their website and securing top rankings. Competition online is fierce and only savvy internet business owners can hope to survive this day in age.
by Admin
Copyright Axandra.com
Web site promotion software
Suppose that you have a great website with great content. Your web pages are perfectly optimized for visitors and search engines and you have found many related websites that could link to your site.
How do you convince these websites that they should link to your website? Here are five tips that will help you to convince other webmasters.
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