by Admin
by Sharon Housley
http://www.feedforall.com
Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process.
In the business world, time is money; hence, using templates can save money. It can be a challenge to find a web designer for hire, and quite often the designer's schedule will not always mesh with the needs of a small business. Time rarely controls a web graphic designer. Artists are, well, artistic, and don't necessarily work by the clock. Instead, they work when inspiration strikes, which can be problematic when there are deadlines to meet. Templates are ready-made, and can be easily edited, allowing you to instantly create a website.
by Admin
Would you like to tap into the most valuable source for leads? You might be surprised to discover that you are climbing over the low hanging fruit in an effort to get to the top of the tree. In your haste to shout your message to the masses, you could be shouting over the heads of the potential business that is already in a queue at your door. Slow down and reflect for just a moment. Then tap into the most valuable source for leads.
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by Jeremy Gislason
RSS (Really Simple Syndication) is a method of delivering web content to users that do not necessarily require a web browser. If you want RSS explained in plain English, then read this article to gain a greater understanding of this technology.
Users can be updated as soon as new content is added. RSS is most commonly used on blogs and news sites. Website owners can then syndicate the RSS feeds so other sites can publish the content (sometimes just the titles of the new content is published).
by Admin
by Print Place
http://www.printplace.com
If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
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by Michael Bloch
http://www.tamingthebeast.net
Good news spreads fast, bad news even faster.
Freedom of speech is a wonderful privilege. It's just a shame that many abuse it. It's an unfortunate fact that "freedom" is likely one of the most misunderstood concepts in the world. When many people hear that term, they think of freedom without responsibility. True freedom is a heavy burden as it entails a great deail of responsibility - being accountable for what you say and do.
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by Gord Hotchkiss
http://www.enquiro.com
In my last column, I looked at how beliefs can affix labels to brands, which forever after form our first brand impression. Beliefs are a heuristic shortcut we use to reduce the amount of sheer thinking we have to do to come to quick and efficient decisions. Today, I’d like to focus on emotions and their part in the forming of memories.
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by Sharon Housley
http://www.feedforall.com
Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.
There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.
by Admin
Copyright Axandra.com
Web site promotion software
The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don't take the time to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.
Suppose you sell ovens on your website. Many webmasters think that it would be a good idea to optimize the website for keywords such as "oven" or "furnace". It's not and we'll tell you why relying on the seemingly obvious keywords will cost you a lot of time and money.
by Admin
If you hand someone a traditional, black and white paper business card, chances are they are going to just put it in their purse or wallet and forget about it. Or they might even just throw it directly into the trash.
However, if you hand a customer an unconventional, unique business card, they might just remember it. And, if you are really fortunate (or if you design a really unique card), they might even use your card to call you up and give you their business.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Up to now in this series on Search and Branding, I’ve been looking exclusively at how and why we use search engines. But the idea of the series is to show how branding and search can work together. So in this column, I’d like to start from the opposite end of the spectrum: our brand relationships, from a memory retrieval perspective.
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