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by Gord Hotchkiss
http://www.enquiro.com
We seek information to fill gaps in our existing knowledge. The extent of that current knowledge and how we’ve structured it will play a large part in determining intent. It will help shape our knowledge requirements, our strategies for retrieval and how we will evaluate information scent. As stated in my previous two columns, we’re generally in one of three states when we turn online for information; we know what we’re looking for and where to find it; we know what we’re looking for, but not where to find it; or, we don’t know what we’re looking for or where to find it. Today, I want to explore intent in the first of these states:
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by Debbie Ducker
http://www.duckerpromotion.com
Beginners affiliate marketing can be quite overwhelming. It is clear from the start that you have a huge learning curve before you will see your first commission earned. But what many do not realize is that they are their own worst enemy. By not knowing some vital "affiliate marketing tips" you can lose quite a bit of money right out of the box without even realizing it.
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by Bizymoms
http://www.bizymoms.com
Online advertising encompasses a range of marketing strategies such as banner advertising, email marketing, search engine marketing and PPC advertising. Online press release distribution, blogging and article submissions to social bookmarking sites are also a part of online advertising.
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Last week I wrote a piece on planning a site redesign in the Web 2.0 world. The good folks at BtoB Magazine were good enough to include the post in the B2B posts of the week on BtoBonline.com. It just goes to show that website redesigns or the ideas of conducting one are a hot topic especially in the B2B arena. At Enquiro, we work with B2B clients everyday and lately almost everyone of them has either just completed a website redesign or are contemplating a site redesign in the next six to twelve months.
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by Jody Nimetz
http://www.enquiro.com
Previously, we have talked about improving website usability and SEO with a website redesign. Key issues we discussed:
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by Michael Bloch
http://www.tamingthebeast.net
A great way to promote your online business and have very targeted traffic sent to your site is through reviews by bloggers and owners of industry resource sites - but grabbing the attention of these people can be quite a challenge. You can wait and hope that some of these people stumble across you; but it's far more effective to reach out to them.
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by Gord Hotchkiss
http://www.enquiro.com
I love debate. I love defending my ideas, and in the process, shaping, refining and sometimes discarding them as they prove to be too unwieldy or simply incorrect. My last two columns have generated a fascinating debate around the concept of branding in search. Fellow Search Insider Aaron Goldman, comScore Chairman Gian Fulgoni, his senior vice president of search and media, James Lamberti, Erik du Plessis, Millward Brown executive and author of "The Advertised Mind" (fascinating book, by the way), as well as a host of others, have taken up the debating gauntlet on this particular topic.
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by Jody Nimetz
http://www.enquiro.com
Google Webmaster Tools has been around for a few years now. Over the past few years, the Google Webmaster Team has done a remarkable job in updating Google Webmaster Tools and listening to the needs of Webmasters and site owners. For those of you who do not currently use Webmaster Tools, you should. Google Webmaster Tools is a very powerful tool that you can use to address any indexing issues that Google may have with your site. Google Webmaster Tools is a great tool for reporting statistics and diagnostics pertaining to the managment of your site’s pages in Google index. If you are not indexed, you’re not going to rank… and if you don’t rank, you don’t receive any traffic to your site. (Of course this is from an organic SEO perspective). If not have not yet set up Google Webmaster Tools, you’ll want to check it out by going here:
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by Michael Fleischner
http://www.marketingscoop.com
Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.
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Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best. No, to see real results, you have to have an understanding of the audience you hope to reach, you have to have a clear message you want to get across to your audience and you have to have an attractive ad design.
Its easy to make a mistake in the process that can limit the effectiveness of the ad campaign. With that in mind, consider these avoidable, but far too common mistakes.
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