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by Sharon Housley
http://www.feedforall.com
Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs?
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by Jody Nimetz
http://www.enquiro.com
Local search continues to be a hot topic for many site owners. As you know there are a ton of options when it comes to local search. Not only do you have the major search engines offering local search products including...
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by Pamela Upshur
Typically, there is no way to make a single page rank well with every search engine, for every keyword or phrase someone might use. However, you can work to make at least one page in you web site rank near the top for each search engine or a couple of search engines. Ideally, you will want one of your pages to be well positioned for each of your primary keywords. This may take some thought on how to set up your pages to achieve the desired results.
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by Manoj Jasra
http://www.enquiro.com
The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn't surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical.
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by Sharon Housley
http://www.feedforall.com
The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept...
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by Sharon Housley
http://www.feedforall.com
The arguments continue to rage over the ambiguities in the RSS specifications. But the fact is: RSS is here to stay, and the current defined RSS 2.0 specification is likely going to be as good as it is going to get. Attempts have been made to create "best practice" documents and specification clarifications. We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.
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This article analyzes the results of independent tests performed by PC Magazine Romania comparing the AXIGEN Mail Server against two open source alternatives, Sendmail (with Dovecot) and Postfix (with Cyrus).
We thought of conducting a comparative performance study for three solutions that cover the four basic functions of electronic messaging: message receiving, their delivery to the user's mailboxes, message storage and user accessing stored emails. Two usage scenarios were considered: business and ISP.
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Copyright Axandra.com
Web site promotion software
Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.
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by Jody Nimetz
http://www.enquiro.com
Previously we examined what you should know about optimizing for blended search. In part two we look at a few tips for optimizing for blended search (or Universal Search as it is known in Google.)
Optimizing for blended search is critical for your online marketing strategy. Consider this scenario: A web site might have enjoyed high rankings on key terms within a search engine for years and years now finds that their ranked web pages have been pushed down the rankings by video, image, local search results or other types of blended search results.
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by Jody Nimetz
http://www.enquiro.com
2007 saw some interesting developments with the search engine results pages. Google in fact introduced their Universal Search incorporating things such as video, image results, book results, news results, blog results and the like. ASK had presented a more radical change with the launch of their 3-D interface. The ASK SERP contains three panes featuring search results, video, images, dictionary listings, related search options and more. In recent months, Yahoo and Live Search have also incorporated blended search into their results pages as well.
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