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by Pamela Upshur
The techniques that get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. This is because it's difficult to design a single page that will rank well for all of your chosen keywords in all engines, though a good informational page will sometimes rank well in more than one search engine. Since there are so many sites indexed, you must focus the content of your page to rank well in today's overflowing engines.
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by Sonath Somer
The objective of all marketers is to find the most appropriate and efficient tools for advertising. The panorama is quite large, starting from search engines (organic or PPC) to newsletters, article submissions, opt-in e-mails, blogs, posting, nothing (Free for all) link pages, press releases, and so on. Businesses (irrespective of their size, small, medium or large) establish marketing strategies combining different advertising tools in order to diversify their marketing budget and maximise the resul
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by Gord Hotchkiss
http://www.enquiro.com
Chris Copeland took out 2007 with one last jab at the whole 'agencies getting it' thing. Much as I'm tempted to ring in the New Year by continuing to flog this particular horse, I'm going to bow to my more rational side. As Chris and Mike Margolin both rightly pointed out in their responses to my columns, we all have vested interests and biases that will inevitably cause us to see things from our own perspectives. Frankly, the perspective I'm most interested at this point in this debate is the client's, as this will ultimately be a question the marketplace decides. So, for now, I'll leave it there.
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by Michael Bloch
http://www.tamingthebeast.net
The concept of XML sitemaps, introduced back in 2005, still remains a mystery for many site owners. This article provides a basic look at what they are, a beginner's guide to creating your own sitemaps and how to submit the to the search engines.
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by Jody Nimetz
http://www.enquiro.com
It's that time of year when anybody and everybody with an opinion start making predictions for the upcoming year. In order to make a prediction, you usually need to refer to some existing baseline or current event. So as we wind down 2007 we reflect on what happend in search in 2007. If you would like a recap, over at SEO-Space, I posted about some of the top search stories of 2007. While, I'm not big on making predictions, it's always fun to reflect on what has happened and see what others are predicting will happen in 2008.
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by John Anderson
It always baffles me why people keep doing the same things with adsense and wondering why they aren't making any money.
A recent stop at the digital point forum proves my theory correct. Just take a look at some of the posts. They are always about the same thing "i'm not making any money with adsense."
No matter how many times you check the posts it's always the same questions. Look, if you have a proxy website up you won't make any money, if you have an MFA site up you won't make any money, if you have a site with poor quality content, duplicate content, tons of your holiday pictures and no substance, you won't make any money.
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Search Engine Optimization is the most important aspect of search engine marketing. Today even the smallest company uses the internet as a tool to reach out to a wide range of customers, to keep in touch with their existing customers, and as a basic tool for advertising their products and services.
Developing a company website is effective and less expensive compared to other means of advertising. Given its global reach the world wide web is the only medium that offers instantaneous information access to millions of users around the globe. Any professional web developer worth his salt should know about search engine optimization or SEO.
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Having your very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.
What could possibly make this particular utility stand out in such a large crowd of competitors?
But first... What is Web Analytics?
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Rajesh V. Tavakari
http://www.website-promotion-ranking-services.com
Have you ever thought about website redesigning? If so, you have come to the right place. Here, through this informative article, we will take a much closer look at some of the reasons that you may want to get a complete website redesign. We will also take a closer look at some of the things that redesigning your website can do for you. Read on to find out more.
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by Sharon Housley
http://www.feedforall.com
More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...
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