by Admin
by Jody Nimetz
http://www.enquiro.com
I recently posted a brief article on my blog about the importance of organic search marketing budgets as part of the entire B2B marketing budget. As search crosses the chasm and search generates more interest from the C-level, you can bet that marketing budgets will shift from traditional mediums to search. Search marketing is a seven billion dollar/yr industry and experts predict that by 2010 search marketing will be a twelve billion dollar/yr industry. While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign.
by Admin
Writing website content is an entirely unique concept and is one that few Webmasters ever get to grips with. The reason it is difficult is because most of us are tuned to writing for paper publications, in the same way that our brains find it much easier to read from a paper publication. When we read from a book, a newspaper, or a magazine we are able to digest approximately 60% of the information we see. Another problem is that Internet readers are much more impatient than their 'real life' counterparts and, as a result, they skip passages and digest much less information.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I'm a huge fan of passion. Curb the urge to snicker. When I say passion, I refer to it in the ideological way, not the sensual one (although I'm pretty fond of that as well). I believe passion trumps everything else: intelligence, education, money, social connections. Look at when people have really moved the world in a meaningful way, and you'll always find passion.
by Admin
by Paul Wolbers
http://www.paulwolbers.com
Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.
by Admin
by Jody Nimetz
http://www.enquiro.com
My previous column discussed dealing with increasing amounts of competition in the B2B world. It is no secret that B2B companies are facing increasing amounts of online competition. Many times competing for the prime real estate means dealing with category killers and competition that can be considered direct (a distinct industry competitor) or indirect (those sites that are vying for the same real estate on a SERP but are not necessarily a true competitor that provides a similar solution). Indirect online competition can also come in the form of .gov or .edu sites. B2B sites that are ranking well in the search engines and have a proven solution are effective in dealing with indirect competition due to the relevancy factor.
by Admin
by Sharon Housley
http://www.feedforall.com
RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
by Admin
Copyright by Axandra.com
Web site promotion software
Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?
by Admin
by Jody Nimetz
http://www.enquiro.com
Increasing amounts of direct online competition is the single factor that is propelling B2B marketing to innovate, create lateral economic solutions, and revise corporate strategies.
As I discussed in a previous article on B2B Marketing in 2006, B2B marketing in 2006 means that for us, success is as much about finding the right person as it is about being found by the right person. It isn't as easy as it used to be, competitors are adopting new solutions for targeting prospects, while the available online real estate (the Search Engine Results Pages (SERPs) of the search engines) is becoming overcrowded. At the same time, prospects are becoming more search savvy, choosing to redefine queries rather than search subsequent pages. What does this mean? It means that it is becoming increasingly difficult for businesses to be found by the right person, especially seeing as Google has replaced book cases of catalogues and rolodexes of business cards. Online competition means that B2B marketers need to position their companies in the best search engine, the best ranking, for the best query.
It's really still a game of location, location, location.
by Admin
by Justin Michie
http://www.justinmichie.com
Search Engines are the foundation of the internet information highway, and most website owners are at least somewhat interested to know how they can get their site to appear in search engine listings without too much technical complication. But they don't only want their site to appear, they want it to appear on the first page of listings for their relevant topic. Here are some simple tips on Search Engine Optimization (SEO) which can get you started in the right direction.
by Admin
Copyright 2006 Lloyd J. Scott
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.
Let's say you have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple - you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.
|
|
|