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by David Callan
http://www.akamarketing.com
Search engine optimisation or optimization (with a 'z' or is that 'zee' if your from across 'the pond') techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.
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by John Hayward
http://www.add-articles.com
The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.
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by Jody Nimetz
http://www.enquiro.com
I've been a fan of Google Sitemaps since their initial release last year. For myself, I felt that the true benefit of Google Sitemaps would be to provide insight as to various potential indexing issues with my client's sites. However in the 'early days' of Google Sitemaps, there was no real data to help me determine if there were indexing issues with the sites that I submitted.
In early May I was pleased to see the improvements that were made to Google Sitemaps. They made it easier to submit, they provided more statistics and they even implemented a Summary Page to let Webmasters know if their site is being penalized through what they call the Notification of violations of the Webmaster guidelines. This week, Google Engineer, Vanessa Fox announced some new features with the latest release of Google Sitemaps.
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by Gord Hotchkiss
http://www.enquiro.com
In the 1600's, Samuel Pepys became history's most famous diarist. From 1660 to 1669, this English Member of Parliament kept a detailed diary, which was published posthumously. Through it, we gain a fascinating eye witness account of the Great Plague and the Great Fire of London. Most passages were not so monumental, however. Here's one example from July of 1663:
Up betimes to my office, and there all the morning doing business, at noon to the Change, and there met with several people, among others Captain Cox, and with him to a Coffee [house], and drank with him and some other merchants. Good discourse. Thence home and to dinner, and, after a little alone at my viol, to the office, where we sat all the afternoon, and so rose at the evening, and then home to supper and to bed, after a little musique.
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by Jody Nimetz
http://www.enquiro.com
The other day I was thinking about what we did before search engines existed, I mean it wasn't all that long ago, but I had difficulty in looking back and remembering when I used a search engine for the first time. I think it was probably Netscape as it seemed to be the 'default way' to search the web at the time. There was no Google, Yahoo seemed more of an entertainment portal and I really don't remember using any of the other smaller engines such as Hotbot and Excite. The thing is, I was not an early adopter. At the time, I wasn't a big fan of computers so I was out of the loop with technology and search, that is until I met Jeeves.
Ah yes Ask Jeeves. This was my first memorable experience with a search engine. I thought it was pretty cool how you could type in a question and have the butler return a response. For the most part the results that were returned satisfied my query. If you think about it, Ask Jeeves was on the right track with the service they were providing. Think about why we use search. We use search because we have a need for knowledge, or for a product, or for a service, or because we have a simple question that we do not know the answer to. (ie. What time is the movie playing tonight and at what theatre?)
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by Anne Marie Baugh
http://www.write-promotion.com
For the very same reason that the personal approach works so well on the Internet with consumers is the same reason it works well with editors and producers. Press releases are without a doubt the easier route. Simply write and click send then sit back and hope someone with a valuable title will notice. The hard truth is that getting a press release noticed is becoming more and more of a challenge. Unless you happen to like standing in a very long line and hoping an editor will dig through a very deep slush pile to notice your news, may I suggest a more direct, successful approach to garnering press space? The pitch.
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by S. Housley
http://www.feedforall.com
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.
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Copyright Axandra.com
Web site promotion software
While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites.
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by Gord Hotchkiss
http://www.enquiro.com
Two separate occurrences in the last little while have leant credence to a behavioral occurrence we've seen in many of our studies.
First, I was sitting in on a meeting where an agency (not ours) was reporting on the performance of their sponsored search campaigns and was ecstatic with the performance of their branded term phrases, which were outperforming every other keyword bucket both in terms of click-throughs and conversions. While giddy with delight, they were at a bit of a loss to explain why.
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by Jay Finnan
http://www.sedo.com
Canada's top-level-domain (.CA) has been steadily racking up sales over the past few years but '06 has seen an unprecedented level of transactions, some of them blockbuster. The investment in .CA's is finally paying off big for some. Publicly reported sales of Canadian domains have been so hot recently that they have outpaced its southern neighbor's top-level-domain (TLD), the .US, by a wide margin. The future is looking green for those who've invested in quality .CA domains. In this feature we'll take a look at why Canada's domains have never been in more demand.
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