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by Tom Takihi
http://www.discover-rss.info
RSS, or Really Simple Syndication as it is generally known, refers to a family of file formats that is used for web syndication. It is normally used to automatically deliver newly posted content from websites including forums, blogs and news sites, among others - to its readers. However, RSS is also useful for other things aside from delivering written content thanks to 'enclosures' or media attachments. Wherein in its most basic use, people who are subscribed to RSS feeds gets updates from their favorite websites, media enclosures to RSS feeds is like attachments in emails sent between people. Files are 'enclosed' in RSS items and then automatically delivered to the RSS subscribers. These attachments could be an image, an audio file, a video, and even an application or program.
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by Jody Nimetz
http://www.enquiro.com
Ever been to a store or restaurant where the customer service was so terrible that you left declaring that you would never return? It has happened to all of us at some point. It makes you wonder how some of these businesses continue to operate successfully. What about in the online world? Have you ever visited a website (whether you were looking for information or looking to make an actual purchase) and had a terrible online experience? What are the chances that you would ever go back to that site, I bet they are pretty slim.
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by Jody Nimetz
http://www.enquiro.com
As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of the following variables.
Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer
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by Jody Nimetz
http://www.enquiro.com
If you take any marketing course in business school, the Five P's of Marketing are ingrained into you from day one. Collectively these 5 P's (sometimes 4, depending on the text) make up what we as marketers call the Marketing Mix. While there are some variations to the P's, they generally consist of:
Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin or costing structure
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer
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by Rick Tobin
http://www.enquiro.com
A few days ago I was talking with a client, one with a Madison and Vine address and a seemingly complete understanding of consumerism and suggestive marketing, who couldn't quite understand why I was so interested in target profiling as a baseline for our SEM efforts. After all, to him, and many like him, SEM is synonymous with improving rankings - 'the keyword is the qualifier itself,' so the click is already relevant, and the user is already either familiar with the brand (if a branding query has been launched) or intimately in need of the product (why else would they be searching).
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Publicize Your RSS Feed
by S. Housley
http://www.feedforall.com
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?
by Admin
Copyright by Axandra.com
Web site promotion software
There's a lot of speculation about the information that Google has about domain names. Last year, Google became a domain name registrar but they haven't offered domain registration services in the meantime.
There must be another reason why Google decided to become a registrar. What does Google know about your domain name and what do they not know?
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by S. Housley
http://www.feedforall.com
While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS into their daily routines. Why go through the hassle of understanding something new, the novice might want to know? Because it saves time, and time is a precious commodity these days.
The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.
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by Joseph Pratt
http://www.icmediadirect.com
A few weeks ago, I presented myself with a challenge - to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that's SEO) face known as the Google Sandbox. At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I'm not going to meet a watery grave today. ICMediaDirect.com provides SEOs with life jackets - so I got that going for me, which is good. The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I've ever been on.
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by Jody Nimetz
http://www.enquiro.com
Fairly recently, Google released a few new products. One of the more interesting features within the new items released was Google Co-op. The premise behind Google Co-op is a product that allows so called "experts" to share their expertise. The first thing that I thought to myself was, "Oh great just what we need, more opinionated views on various topics". But you know what, this just might work.
I understand the idea behind this, which is to provide more relevant results to users, but will this really direct users to more relevant results? Will allowing experts to help improve search in the topics that they know best provide the relevancy we are looking for? Well at least this is a step in the right direction, with Google continuing to strive to provide more relevant results. Whether Google Co-op can do this or not is still to be determined. I know from my experience that relevancy of results can always be, and needs to be, improved. The question becomes, even with Google Co-op how is one result determined to be more relevant than another?
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