by Admin
by Michael Rock
http://www.webrankingconsultants.com
I attended the EXOMXPO convention and found one seminar to be very helpful and informational and thought I would share the knowledge with you. This seminar called, 'Getting the Word Out' gives many ideas on how to bring traffic into your web site AND generate a better ROI (Return on Investment) to get more sales.
by Admin
by Kalena Jordan
http://www.searchenginecollege.com
Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.
Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:
by Admin
Copyright Axandra.com
Web site promotion software tools
There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.
by Admin
by Mike Pham
http://www.TopTrafficWholesaler.com
Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.
There are two main solutions for this goal:
by Admin
by Rob Sullivan
http://www.enquiro.com
SEM is a complicated industry with various disciplines. There are firms specializing in different areas of the industry from traditional SEO, to PPC to content development to link building. In fact, it's becoming more and more rare to find a company that does all of these in-house.
And this is why I think SEM is similar to being a doctor or lawyer. Not because we have to go to school for years and years, but because we are always learning. In fact I think I don't believe we do search engine marketing. As with doctors, we practice it.
I say practice because we can never know all there is to know about SEM because it is always changing. Maybe this is why so many in our industry use a phrase near and dear to my heart: It Depends.
by Admin
by S. Housley
http://www.feedforall.com
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base". Google Base is hosted by Google. All types of item submissions are accepted online and off-line information in a variety of formats. Google Base uses tagging similar to that found in many social-bookmarking applications, though Google refers to it as labels. The labels are used by Google to categorize or add attributes to the information, that better describes the content. The more popular specific attributes become, the more often Google will suggest them when others post the same or similar items. Additionally, items that become more popular will show up as suggested item types in the "Choose an Existing Item Type" drop down menu.
by Admin
by Brenda Wright
http://www.enquiro.com
Recently one of my co-workers passed me a print article he had come across. It was written by a hacker (apparently one of the good kind) and his experiences with Google AdWords.
At first glance I assumed that someone had found a way to 'hack' into Google ads, however it turned out to be an exploration of the hacker's legitimate experience with AdWords. While reading it was not the frightening experience I was expecting, his story did help me to see the Google PPC AdWord process from a different perspective.
Having worked with Google ads and Search Engine Marketing for several years, there are a number of AdWords shortcomings that I have come to anticipate and deal with. Of greater interest to me was the hacker's approach to mounting a PPC campaign. He did try to find the right keywords, which is an important early step, but he may have forgotten who his target audience is - or he may have been so eager for additional readership of his blog that he was ready to try anything. It is hard to imagine his target - hackers like himself, who tend to see themselves as outside the mainstream - clicking on a Google ad.
by Admin
by S. Housley
http://www.feedforall.com
As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters:
by Admin
Copyright by Axandra.com
Web site promotion software
Online press releases have become popular because some webmasters think that press release can help to increase the search engine rankings of their web sites.
Do online press releases really help your search engine rankings? How can you benefit from these services?
by Admin
by S. Housley
http://www.feedforall.com
There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.
So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means, depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web and businesses that are thriving online. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of the new web are said to include: the web as a platform, collaboration, and syndication.
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