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by Gord Hotchkiss
http://www.enquiro.com
Last week, I talked about studies, done both by the PEW Internet group and Enquiro, that explored the differences between how men and women interact online. A number of differences had been observed in general with how both sexes use the internet, but I wrapped up by saying that while this was also true in search, the differences seem to be much more subtle.
First, let's explore one of the biggest variations in how men and women use the internet. Please understand I'm talking averages and generalities here. Yes, there are women and men who are exceptions to what I'm about to say. I'm aware of the fact, and endlessly grateful for it.
by Admin
by S. Housley
http://www.feedforall.com
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
A recent PEW Internet study (http://www.pewinternet.org/PPF/r/171/report_display.asp) exploring how men and women use the Internet points out some interesting differences between the sexes. This caught my attention because in every study we've done; we've tried to break out results by gender and explored the different usage patterns. It's been fascinating to see how millions of years of conditioning and the differences in our respective genetic wiring have impacted our use of a new technology. The PEW study echoed a lot of what we had seen. What I'd like to do over the next two columns is explore this further. Today, I'll present some of the more interesting findings from the PEW study and ours, and next week I'll provide my thoughts on why we may be seeing what we're seeing.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
To judge from the various most popular search lists that are showing up as the year draws to a close, the average search user is a pubescent male, with an IQ that hovers in the low 90's, and who spends an unhealthy amount of time in his room. I have said, on several occasions, that our search patterns are a reflection of our society. If that's true, our society's intellect is about as deep as the ring left by a Starbucks coffee cup.
When I saw the first list come in my email, I don't know why I was surprised. After all, Pamela Anderson holds the record as the most searched for term for the past decade, and Britney Spears and Paris Hilton are breathing down her neck. But come on; are we really as shallow as our searches seem to indicate?
by Admin
by S. Housley
http://www.feedforall.com
2005 Took the World by Storm
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donations. The world was touched by the human element seen real-time in pictures and videos. Today's technology was able to deliver the graphical grittiness that portrayed the nightmares occurring half a world away.
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by Joe Balestrino
http://www.mr-seo.com
As an SEO expert, I do site evaluations daily. It amazes me how people are willing to put Google ads all over their pages in the interest of earning a few extra bucks without considering the consequences to their business. Think about it. If you are selling a service or product, why would you allow the ads of your competitors on your site? Are you willing to sacrifice a sale for the few pennies you'll make if someone clicks on the ads? It's ok to include Google ads in some instances, even I have some ads on my site. Knowing where and when to allow google ads on your pages is key to maximizing revenue from your traffic while minimizing the chances of lost business.
Google ads are based on the content that is on your site. Because your content is about a particular product or service, the ads on your site will also be about similar products or services. If the ads are compelling enough, people will click them and leave your site. Sure, you'll make some chump change, but how much would you have made on a sale if you hadn't given your customers a window to the competition?
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by Andrei Smith
http://www.bsleek.com
In this article I'll try to demystify Link Popularity and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples. Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier.
Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines.
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by Erika Ackerman
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the 'geniuses' of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
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by Gord Hotchkiss
http://www.enquiro.com
Heaven help anyone trying to lead an illicit double life on the convention circuit. Blogging and camera phones have turned us into a society of voyeurs. This is especially true in the search marketing industry. We are all content producers. We publish our thoughts. During one conversation at a recent industry event after hours reception, we realized that everyone in the conversation either had a blog or wrote a regular online column. Many did both.
It becomes more amusing when you have one conversation over dinner at a show with a few friends and within the next few days, all of you have posted online comments about the conversation, each from your own perspective. To find the truth, you have to triangulate the comments and discover the substance of the conversation lies somewhere between the extremes.
by Admin
by Rob Sullivan
http://www.enquiro.com
There is a lot of buzz out today about how the web can just as easily break a business as make it.
Take the example of the camera business I talked about in a recent article. This is a good example of how NOT to manage your online reputation. As the article illustrates, one piece of negative publicity can balloon into an entire web of bad publicity; All because of a single entry in a personal blog.
So in this article I thought I'd introduce you to a new tool in the reputation management arsenal. It's a new tool released by Google and, while it's not really a reputation management tool per se, it can be used as such.
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