by Admin
by David Callan
http://www.akamarketing.com
It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.
In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.
While all this is true, most people have failed to realize that the World Wide Web has arrived with its' own unique and rather unorthodox but highly effective set of rules.
by Admin
By S. Housley
http://www.feedforall.com
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
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by Gord Hotchkiss
http://www.enquiro.com
My suspicion is that Matt Cutts leads a pretty normal existence most times. Matt can probably walk through most rooms without attracting too much attention. But twice a year, when Matt's in a room, Paris Hilton could walk through in a thong and not get a second glance. Every spring and fall, Matt holds court with his people. They are the webmasters of the world, and to them, Matt's a rock star.
Up to this past week, I had never met Matt. I'd heard about him, of course. One of the early hires at Google. The man who fights the never ending battle of the Spammer. The man who reached out to the webmaster community to try to shed some light into the dark corners of Google's ranking algorithm. When I did meet him at Webmaster World, I was surprised. For a man who literally holds the power of online life and death for many webmasters, Matt's just a really nice guy. He's affable, approachable, self effacing and pretty darn funny. This is not the dark Sith overlord of the Googleplex. This is the kind of guy you'd like to grab a beer with.
by Admin
by Jody Nimetz
http://www.enquiro.com
The other day I was checking search engine rankings for a few of my clients. I was noticing some trends with their results in Google. It seems as if their rankings had gone up for a few months during their peak seasons. Then when their "busy season" tailed off, rankings fell a bit. While this may not seem extraordinary, it got me thinking? Are the search engines smart enough to index and rank websites based on seasonality? What about sites where seasonality is not a factor? Are search engine results seasonal?
So I checked a few more of my clients and sure enough the same trend seemed to appear. It is common sense to think that if your business is seasonal you are going to have a "peak" season and "off" season. Is this the same for search engines? Is there seasonality online? Do the search engines have "peak" seasons and "off" seasons? Well, possibly if you consider that they perform major updates a couple of times throughout the year. This could be considered their "peak" season(s)
by Admin
by S. Housley
http://www.feedforall.com
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.
by Admin
by David Callan
http://www.akamarketing.com
The growth and popularity of blogs in general has been phenomenal within a very short period of time. Blogs or web logs as they were previously called is where all the action on the World Wide Web is, right now.
It is amazing how quickly web sites have been relegated to the back seat. Actually the role of web sites is rapidly being re-defined but it is clear blogs will be the place where all the traffic will be congregating for a long time to come. What some thought was a passing fad is clearly here to stay and is a permanent development that has already had far reaching effects on communications and the way we transmit and receive information.
Yet most entrepreneurs who have quickly jumped onto the blog bandwagon do not seem to fully understand and appreciate what blogs are really all about. Worse still, many of those who have remained away have no idea what all the fuss is about.
by Admin
by Fred Waters
http://www.lompro.com
If you're a local business and currently marketing on the Internet, you should be very excited. Your customers are turning to the Internet to find businesses like yours. It is the next wave of the Internet, or more like a Tsunami.
On the other hand, if you are sitting on the sidelines, you should be very concerned. For those businesses that do not adapt their marketing strategies, they will suffer grave consequences.
by Admin
by Teri Tucker
http://www.tigrafix.com
So, you've decided that your company needs a web site. Now what? Since we are ultimately talking about your "online business image", unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you've never had a web site created before, you will find that there is quite a lot to consider if you want your site to be successful, and you may have to do a bit of homework to find the right person for you.
by Admin
by S. Housley
http://www.feedforall.com
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Last week I was chatting with my friend Greg Jarboe. For those of you who don't know Greg, he's the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. But the pearl of wisdom that I picked up from Greg this time was an off handed comment that said volumes about our industry.
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