Barney Stinson is right: new is always better (at least when it comes to Twitter and Google)

Article by Axandra

Article by Axandra
SEO software

When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.

The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers.

To find the tweets that were indexed by Google, the site search operator (site:) was used in combination with the URL search operator (inurl:).

Bing improves Twitter integration, Twitter more important than Facebook

Article by Axandra

Article by Axandra
SEO software

In a post on Bing's official blog, Bing announced improved Twitter integration:

"The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.

We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets."

Local Search Marketing: What is Google My Business?

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

The other day we discussed some of the new developments in local search. Within a few days, Google announced an effort called “Google My Business” in an attempt to simplify local marketing for SMBs.  The thought is that it will be easier for businesses to update their business information across Google platforms including Google Search, Google Maps and Google .  Really it appears as though Google is working to consolidate all of their local offerings possibly in an attempt to keep us on Google even more than we are now.

Google will tell you that the launch of the “Google My Business Project” is a more streamlined way of managing your local business information including reviews, social engagement and standard business information that are currently spread out on various Google properties.

Panda 4 Recovery Guide Published By Supremacy SEO

Supremacy SEO has created a new guide to Panda 4.0, detailing causes of Panda and how to fix effected sites quickly.

Supremacy SEO has created a new guide to Panda 4.0, detailing causes of Panda and how to fix effected sites quickly.

Search engine visibility has become vital to many small businesses, and many simply cannot survive without it. The traffic from search engines is free and for businesses that rank well it brings qualified hot buyers on autopilot. Unfortunately Google and Matt Cutts the head of their spam team are constantly tweaking their algorithms and releasing major updates. The latest update as reported by Matt Cutts was Panda 4.0 and many businesses have been crippled by its effects.

Google May 2014 Algorithm Updates

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

Traditionally May tends to be a busy month for Google algorithm updates. As we reported the other day, we have seen Google’s Panda 4.0 algo update as well as some others including Google’s release of their “Payday Loan Algorithm 2.0” which targets spammy queries. Could there be a Penguin refresh happening as well? A number of folks in the industry were reporting some SERP activity on May 26 and May 27. We have not noticed anything dramatic with our clients as we have seen clients experience increases in traffic ranging from 8-12% over the past week. This could be due in part to seasonality with the long weekend occurring with our clients south of the border.

Google’s Panda Algorithm Update 4.0

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

It is May 2014 and Google updated their Panda algorithm with what has been dubbed Panda 4.0.  Here is some information about Google’s Panda 4.0 algorithm update.  As with the previous incarnations of Panda, this algorithm is looking to improve the quality of search results by removing or devaluing low quality (or what Google perceives as low quality) pages from their Web results.

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