Site Promotion

Automotive Brand Sees Ad Click-Through Rates 81% higher than Industry Average

by Admin


29 Jul
 None    Site Promotion

by Nilou Alaghehband
http://www.mediative.ca

CASE STUDY: AUTOMOTIVE BRAND

The Challenge

Last year, we were running an audience campaign for one of our well-known auto client. The goal was to increase awareness on their new car and bring new customers to their site. The only success metrics that the client would encounter was the number of users who clicked on the ad and visited the site. Running the campaign, using our extensive proprietary auto data, we managed to deliver a significant number of impressions – a great indicator that the message is being delivered to car lovers. Nevertheless, from all those users very few clicked through the ad and landed on the advertiser’s website. Since this was the only metric that the client would measure the success of the campaign, we had to investigate how we can encourage our audience to click on the ad.

Four quick and easy SEO solutions

by Admin


30 May
 None    Site Promotion

Article by Axandra
SEO software

Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.

That's why there are so many companies that offer seemingly quick and easy ways to get listed on Google's first result page. What do they cost? Can your business afford them?

AdWords: Flexible Bidding and the Need for Careful Account Auditing

by Admin


28 May
 None    Site Promotion

by Daniel Mew
http://www.mediative.ca

The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22nd July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.

Co-occurrence, co-citation and their effect on your rankings

by Admin


17 Apr
 None    Site Promotion

Article by Axandra
SEO software

Co-citation and co-occurrence are important factors that influence the position of your web pages in Google's search results. The environment in which the links to your website can be found have a big impact on the value of the links.

2 Different Paid Search Strategies to Increase Traffic, Conversions, and Revenue

by Admin


08 Feb
 None    Site Promotion

by Rebecca Maynes
http://www.mediative.ca

Paid search advertising is essential to customer acquisition strategy as it provides instant brand visibility and immediate, measureable lead generation and purchase results. Effective paid search campaigns are about understanding how to zero in on customer intent and directly increase conversion goals.

A five step plan for your 2013 link building campaign

by Admin


19 Dec
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Backlinks are still the most important ranking signal of Google, Bing and other search engines. Since Google's Penguin update, bulk-link spam doesn't work anymore and the quality of the backlinks has become more important than ever before.

First things first: how to get a solid foundation for high rankings

by Admin


12 Dec
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk.

Five things that you should know about your SEO activities

by Admin


01 Nov
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Many webmasters think that SEO has become more difficult after Google's recent updates. That's not case if you invest your time in the right things. If you want to be successful with your website, there are five things that you should know.

5 steps to a successful SEO campaign

by Admin


19 Sept
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.

Cephalalgiawhat? How to get more sales without it

by Admin


19 Jul
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software
 
If your web pages are difficult to understand, you might not make as much money as you could with your website. A simple tool can help you to check the readability of your pages.

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