by Sharon Housley
There are a variety of things you can do to promote your podcast and increase its popularity...
Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.
More on Auto-Discovery - http://www.feedforall.com/knowledgebase/a334b.htm
2. Add A Podcast Icon
Add a standard "podcast" icon to the website. The icon should appear "above the fold", meaning that the websit