Search engine optimization is so popular because it enables webmasters to get a great return on investment. High rankings for the right keywords can have a big impact on your revenue.
The following instructions make it clear why it is so important to choose the right keywords for SEO. You can make a lot of money by choosing the right keywords.
How to find the financial value of your keywords
- Start a Google AdWords campaign for the keyword, select "exact match" and point the ad to the page on your website that is most relevant to the keyword.
- Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.
Here's a concrete example
- Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.
- 6 of these visitors purchased something on your website and the total profit was $500.
The keyword delivered 200 visitors and 6 buyers to your website. As the total profit was $500, the average single visitor who finds your website through that keyword is worth $2.50 to your business (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor).
What does this mean for your search engine optimization campaigns? The average number one ranking for a keyword has a click-through rate of 40% (according to several studies). In the example above, your ad was displayed 10,000 times.
While your ad was only clicked 200 times, you would get 4,000 visitors per week if your website was listed in the regular results on the top position.
As the average visitors adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.
That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.
This sounds unbelievable but search engine optimization makes it possible. It's simple maths and it really works.
Our popular tool IBP helps you to get your website in the regular top 10 results on Google's result pages for the keywords of your choice. If you haven't done it yet, test
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