The reports allow marketing professionals and management to follow online trends within their specific industry area, compiling statistics and analysis on online search terms and activity.

MyClick’s managing partner Ivo Kostadinov stated ‘many of our clients have given us feedback that one of the most valuable results of the reports we do for them on their marketing campaigns is the insight that it gives them on what potential and actual clients/consumers, are looking for. If Google shows that a specific product or request for information is gaining in popularity via their search engine, this gives them a valuable head start in terms of their strategic planning.

As online consumer trends become of greater and greater significance to indicating overall trends in a given industry, we’ve decided to use our position of access to this statistical information to provide a news service that companies can subscribe to free of charge to keep up-to-date with their specific industry. We will be gradually expanding the industries we cover with these quarterly reports and welcome requests from industries we have not yet covered, to do so’.

Mr Kostadinov goes on to state that the other main aim of the reports is to allow marketing managers to better monitor and evaluate their inhouse online marketing team or agency. ‘We run test campaigns for the industry to monitor search activity of online consumers. We can see how many people are looking for information on a particular product and service. Based on our experience we can use these statistics to evaluate base levels of how much online client acquisition should realistically be costing companies and what ROI levels they should be demanding as a minimum.

We have found that despite the growing significance of the budget allocated to online marketing, it is often the area that marketing executives and managers, without a specific background or expertise in this area, possess the least knowledge in. This makes it more difficult for them to evaluate the relative success on ROI and client acquisition levels that they are achieving. By having a regular educational source focused on their industry, they can build their awareness of what they should be demanding and also what they could be expanding or reducing in terms of spend, to become more efficient’.

In business knowledge is always key in terms of staying ahead of the curve. MyClicks’ approach of using their experience and access to online search engine statistics to provide a valuable information and news tool, is one which should prove invaluable to their interested readership.


Source: PRWeb
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