The free weekly radio series helps listeners learn industry best practices – modified by the experienced experts at PPC Professionals – regarding the creation and management of highly optimized PPC campaigns that leverage the latest tools, techniques and strategies that effectively increase ROI.

“We wanted to make understanding pay-per-click advertising more relatable,” explained Shane Ryans, VP of Search Marketing for PPC Professionals. “Most people at least understand that AdWords is one of the best ways to advertise their products/services online, but lack advanced knowledge of the platform and are too intimidated to try their hand at managing an account,” he continued. “We provide fundamental, digestible tips in weekly podcasts designed to help beginners and seasoned professionals alike create PPC accounts primed for success.”

The show’s premiere episode was an instructional feature focused on the importance and benefits of building a logically organized Google Adwords account structure. The first episode was also launched with an accompanying case study displaying the effect of proper account structure and how PPC Professionals was able to reduce Adwords cost-per-acquisition by more than 60%, the case study can be found here: http://ppcprofessionals.com/adwords-101/case-studies/reduce-cpa-with-strategic-segmentation/. Later episodes will focus on a variety of related subject matters, such as merging SEO and PPC ideologies, A/B Testing for PPC Landing Pages and tutorials on basic and advanced Google Adwords analytics.

“Think of us like your eighth grade science teacher who actually succeeded at making learning the periodic table fun,” said Maria Perilli, VP of Marketing & Operations at PPC Professionals. “Paid search isn’t an innately entertaining subject, but I can guarantee that our PPC Playbook will have you scoring big-budget wins faster than you can name a single noble gas.”

The first episode, “AdWords Account Structure Best Practices,” premiered Thursday June 19th and is available here: http://www2.webmasterradio.fm/ppc-playbook/. New episodes of PPC Playbook air Thursdays at 3:00 p.m. EST on WebmasterRadio.FM, on demand in the WebmasterRadio.FM archives inside the Advertising Channel, or through the WebmasterRadio.FM Mobile Application for iOS and Android Smartphone devices.

Listeners are able to interact with hosts and/or guests and ask questions to be answered on future episodes by sending a Tweet to PPC Professionals @ppcplaybook. For more information and to contact PPC Professionals, visit http://ppcprofessionals.com/.

About WebmasterRadio.FM
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its diverse listeners are a global group, comprised of corporate executives and decision makers as well as small and mid-sized businesses and individual entrepreneurs.

WebmasterRadio.FM's stellar line-up of radio programming includes; “Market Edge” with Racepoint Global Chairman Larry Weber , “Purse Strings” with Award-Winning Marketing-to-Women Expert Maria Reitan and the “CyberLaw and Business Report with Internet Law Center Founder Bennet Kelley. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

All WebmasterRadio.FM programs are available in podcast format through all major podcast portals (including iHeartRadio, iTunes, TuneIn, Stitcher and Zune Marketplace), as well in archived format on-demand through our proprietary mobile application for iOS and Android smartphone devices.


Source: PRWeb
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