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by Anne Marie Baugh
http://www.write-promotion.com
For the very same reason that the personal approach works so well on the Internet with consumers is the same reason it works well with editors and producers. Press releases are without a doubt the easier route. Simply write and click send then sit back and hope someone with a valuable title will notice. The hard truth is that getting a press release noticed is becoming more and more of a challenge. Unless you happen to like standing in a very long line and hoping an editor will dig through a very deep slush pile to notice your news, may I suggest a more direct, successful approach to garnering press space? The pitch.
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by S. Housley
http://www.feedforall.com
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.
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by Jinger Jarrett
http://www.askjinger.com
Search engines don't buy products and services. People do.
To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps.
The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.
The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions.
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Copyright Axandra.com
Web site promotion software
While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites.
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by Manoj Jasra
http://www.enquiro.com
When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?
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by Gord Hotchkiss
http://www.enquiro.com
Two separate occurrences in the last little while have leant credence to a behavioral occurrence we've seen in many of our studies.
First, I was sitting in on a meeting where an agency (not ours) was reporting on the performance of their sponsored search campaigns and was ecstatic with the performance of their branded term phrases, which were outperforming every other keyword bucket both in terms of click-throughs and conversions. While giddy with delight, they were at a bit of a loss to explain why.
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by Jay Finnan
http://www.sedo.com
Canada's top-level-domain (.CA) has been steadily racking up sales over the past few years but '06 has seen an unprecedented level of transactions, some of them blockbuster. The investment in .CA's is finally paying off big for some. Publicly reported sales of Canadian domains have been so hot recently that they have outpaced its southern neighbor's top-level-domain (TLD), the .US, by a wide margin. The future is looking green for those who've invested in quality .CA domains. In this feature we'll take a look at why Canada's domains have never been in more demand.
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