As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you'd have to buy lots of links to catch up with the competition.
Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites.
Even Google officially tells webmasters that it is difficult to get ranked with Flash sites: "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site."
NEW YORK, NY - Jupitermedia Corporation's (Nasdaq: JUPM) JupiterWeb online publishing division introduced ClickLink(sm) (http://www.jupiterweb.com/clicklink/), a cost-per-click advertising program that delivers the contextual targeting and simplicity of buying keywords. ClickLink is the latest addition to JupiterWeb "Guaranteed Effective Marketing Solutions" (GEMS), all of which guarantee marketers of the results they will achieve.
"ClickLink adds a level of targeting not found in search marketing by delivering clicks exclusively from JupiterWeb's audience of IT and development professionals, 83% of whom are involved in purchasing decisions," stated Alan M. Meckler, Chairman and CEO of Jupitermedia Corporation. "By embedding offers in highly-targeted and contextually-relevant content areas, ClickLink ensures high click-through and conversion rates," Meckler added.
Jakob Nielsen knows a lot about usability. He's perhaps the world's foremost expert on how people use websites. I finally had the chance to meet Jakob face to face last week (we've been trading emails for some time) in San Francisco at his Usability Week Summit. I was down there to sit in on his one day session on eyetracking.
RSS, or Really Simple Syndication as it is generally known, refers to a family of file formats that is used for web syndication. It is normally used to automatically deliver newly posted content from websites including forums, blogs and news sites, among others - to its readers. However, RSS is also useful for other things aside from delivering written content thanks to 'enclosures' or media attachments. Wherein in its most basic use, people who are subscribed to RSS feeds gets updates from their favorite websites, media enclosures to RSS feeds is like attachments in emails sent between people. Files are 'enclosed' in RSS items and then automatically delivered to the RSS subscribers. These attachments could be an image, an audio file, a video, and even an application or program.
Ever been to a store or restaurant where the customer service was so terrible that you left declaring that you would never return? It has happened to all of us at some point. It makes you wonder how some of these businesses continue to operate successfully. What about in the online world? Have you ever visited a website (whether you were looking for information or looking to make an actual purchase) and had a terrible online experience? What are the chances that you would ever go back to that site, I bet they are pretty slim.
You probably know that inbound links to your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines.
If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page.
Caphyon LLC is pleased to announce the release of Advanced Installer Professional 4.1, a Windows Installer authoring tool which enables developers and system administrators to easily build reliable MSI packages. Advanced Installer runs on Windows 2000/XP, and the install packages it creates run on all Microsoft Windows 9x/ME/NT/2k/XP operating systems.
Windows Installer is a powerful, but very complex technology. Mastering it on your own takes months of hard work. That's where Advanced Installer comes to help. It creates a high level abstraction on top of the underlying technology. With a clean, simple user interface, each operation is logical and intuitive. Everything is done in the user interface, without complicated scripts to learn or arcane database tables to edit.
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of the following variables.
Product - the product or service offered to the customer Price - pricing strategies with the goal of meeting a desired profit margin Place (Distribution) - distribution of the product/service to your target market Promotion - communication and endorsement of your product/service to a customer People - service marketing and the level of customer service you provide to your customer