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by Gord Hotchkiss
http://www.enquiro.com
What is the number one thing that keeps the sales teams at Yahoo, Google and MSN up at night? It's not click fraud, it's not capping of bid prices, and it's not counting their stock options. This is another 'C' word. I call it the C Level Ceiling.
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by Jody Nimetz
http://www.enquiro.com
If you take any marketing course in business school, the Five P's of Marketing are ingrained into you from day one. Collectively these 5 P's (sometimes 4, depending on the text) make up what we as marketers call the Marketing Mix. While there are some variations to the P's, they generally consist of:
Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin or costing structure
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer
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by S. Housley
http://www.feedforall.com
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.
The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.
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by Rick Tobin
http://www.enquiro.com
A few days ago I was talking with a client, one with a Madison and Vine address and a seemingly complete understanding of consumerism and suggestive marketing, who couldn't quite understand why I was so interested in target profiling as a baseline for our SEM efforts. After all, to him, and many like him, SEM is synonymous with improving rankings - 'the keyword is the qualifier itself,' so the click is already relevant, and the user is already either familiar with the brand (if a branding query has been launched) or intimately in need of the product (why else would they be searching).
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Publicize Your RSS Feed
by S. Housley
http://www.feedforall.com
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?
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by Gord Hotchkiss
http://www.enquiro.com
Let me apologize right off the bat. I'm going to jump on a pop culture bandwagon, but I'm doing it to prove a point. Search trends reflect the interests of our society, and they can provide an invaluable way to gain intelligence about what's on the public's mind.
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