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by S. Housley
http://www.feedforall.com
Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.
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by Manoj Jasra
http://www.enquiro.com
Budget, especially for smaller organizations, is often a major factor when researching which Analytics package to implement on a given website. There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn't seem to realize is the immense insight and knowledge they are missing out on by waiting.
It's the same old argument: spend a dollar today or two dollars tomorrow. Put that simply, the answer seems obvious; yet everyday, another person throws his hat into the e-commerce ring, purely on the speculation of Google-like fortunes, some great M&A buy-out, or that mythical IPO of triple digit shares, without considering the concept of 'checks and balances'. Having analytics on your site is something that doesn't take long to pay itself off. In fact, I'm pretty confident in saying that by delaying implementation, you''re probably losing more money through your site in lost revenue opportunities than you''re "saving" by putting it off. So smarten up, and start paying attention.
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Copyright by Axandra.com
Web site promotion software
Are your search engine rankings still yours? Other people might hijack your search engine rankings and they might steal your web site visitors. The worst thing is that you might not even notice it.
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by Gord Hotchkiss
http://www.enquiro.com
Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross channel measurement of advertising effectiveness that can foster more accountability and facilitate multi channel marketing measurement. They have decided on the concept of engagement. It is a noble endeavor, and one that is much needed in our new, highly fragmented marketing world. But I fear there may be a fundamental chasm that one metric will be unable to bridge.
Joe Plummer, ARF's Chief Research Office, offered the group's first draft of a working definition, "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."
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by S. Housley
http://www.feedforall.com
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.
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by Stephen Wright
http://www.InternetMarketingUSA.com
The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers, existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
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