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by Joseph Pratt
http://www.icmediadirect.com
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to rewrite and make constitutionally viable the federal Child Online Protection Act of 1998, which was overturned on constitutional grounds in 2004.
A common misconception is that this whole brouhaha stems from a governmental crackdown on child pornography. It isn't. It's instead a measure designed to curtail the easy access of material considered 'adult' to minors through the Internet. Loosely speaking, this federal act takes search engines to task, at least partially, in shielding kids from pornographic and objectionable material. Search engines, like Google, maintain that it's not their job to police information, but the users. The major search engines, in sympathy with what's socially acceptable, employ standard search filters which must be disabled before making searches for raunchy material.
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by Joseph Pratt
http://www.icmediadirect.com
I'm looking at John Battelle's words that I jotted onto my notepad: 'ephemeral to the eternal'. He was describing the permanent trace we leave behind as Internet users - how our immediate needs or curious whims are logged forever through the process of search. These electronic etchings serve as treasure maps to those nimble and opportunistic enough to read them. Search is a vitally important aspect to the users and businesses alike, and there isn't a better guide in the field today than Mr. Battelle. When people ask me about search, which is often; I immediately refer them to his blog, Searchblog (www.battellemedia.com), without qualification.
I went with ICMediaDirect.com's VP of Sales, Diana Lee, to hear Mr. Battelle speak last week in New York City. It was 212 Engagement's 'Newsmaker Night', sponsored by CBS Digital Media. He authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture', he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there's even more, but what interests me is that his opinion shapes the opinions in the Search world. Simply put, Battelle's credentials impress.
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by Jeff Conduct
http://www.conductsearch.com
Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there's no excuse not to have your own domain registered - even for businesses or projects barely on the chalkboard.
First, you'll need to find out if your domain is available. There are several online avenues for this task. I've found the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to be a valuable resource. Another option is www.whois.sc.
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by Kalena Jordan
http://www.searchenginecollege.com
Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.
Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:
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by Gord Hotchkiss
http://www.enquiro.com
I was sitting in on the Monday morning keynote address from Albert Cheng, who is ABC�s newly minted executive vice president of digital media. Albert said all the things you would expect him to, including platitudes about embracing new technology, seeing the tremendous promise of digital, and vowing to provide viewers with high quality content, wherever they are, whenever they want to watch, and on whatever they want to watch it on. It went all pretty much according to the script, but half way through, he made a comment that showed a brief glimpse of raw emotion. Ah..my ears perked up!
First of all, other than the introduction, ABC was barely mentioned. It was the Disney banner that Cheng unfurled and praised for its long standing dedication to quality content. And he then reminded us that this same quality content is not cheap to produce, then proceeded to take a swipe at the search engines. He took exception to the engines seeking to monetize that content through aggregation and disintermediation, echoing a sentiment common with almost all creators of content. But rather than just leave it there, Cheng went on to say that advertising presented by search engines can never hope to be as effective as advertising presented on video.
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