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by S. Housley
http://www.feedforall.com
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for the following:
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by Gord Hotchkiss
http://www.enquiro.com
Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. Any moves to bring the emotions of the right brain to the web have been feeble at best. Generally, we interact with most websites the same way we did in 1996. We read text, we click on links, we glance at the occasional graphic. For the most part, our right brain is idling.
Next week's OMMA show in Hollywood will looking forward to the day when our emotions will rule how we interact online (among other things). It marks an oncoming convergence that is far more important than the combining of digital media and the Internet. What will be explored and debated in the meeting rooms of the Hilton Universal City is a medium that engages both the right brain and left brain, in equal measure, at the same time.
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Copyright Axandra.com
Web site promotion software tools
There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.
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by S. Housley
http://www.feedforall.com
Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content. While this is said to be part of the web 2.0 phenomenon, publishers realize the value of collaboration.
Social bookmarking allows users to qualify content. With Delicious, each "bookmark" of a specific webpage is seen as a vote of confidence. The more people who bookmark a specific webpage, the more credible the webpage is viewed.
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by Mike Pham
http://www.TopTrafficWholesaler.com
Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.
There are two main solutions for this goal:
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by Rob Sullivan
http://www.enquiro.com
SEM is a complicated industry with various disciplines. There are firms specializing in different areas of the industry from traditional SEO, to PPC to content development to link building. In fact, it's becoming more and more rare to find a company that does all of these in-house.
And this is why I think SEM is similar to being a doctor or lawyer. Not because we have to go to school for years and years, but because we are always learning. In fact I think I don't believe we do search engine marketing. As with doctors, we practice it.
I say practice because we can never know all there is to know about SEM because it is always changing. Maybe this is why so many in our industry use a phrase near and dear to my heart: It Depends.
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by Danny Wirken
http://www.theinternetone.net
If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.
The essential thing for a company to do is to initially create an online presence. As long as you're there, online and accessible over the Internet, people are bound to seek you out, in their quest for information. Imagine how much more business you can generate if you actively pursue marketing activities online. Imagine if your company website or weblog comes out as number one in Google for a generic search on your product or service. You can literally bring your brand closer to hundreds of millions of people who go online.
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