Presumably you have a website because you want people to visit it. Visitors are traffic. And generating a constant flow of fresh traffic, both unique and repeat visitors, will take up more of your energies than probably any other website-related task, including website maintenance and sales. It is with this imperative in mind that web hosting companies have begun offering their customers assistance in generating that traffic.
NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM) has found that of the 92% of Web sites offering email as a customer support option, only 41% acknowledge receipt of customers' messages with automated email responses. According to the JupiterResearch report entitled: "U.S. Customer Service & Support Metrics, December 2005," retail companies remained relatively consistent with results of previous years and other industries, such as finance and travel, showed significant decreases in auto-acknowledgement response performance. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
The research also shows that since 2000, the number of sites meeting a 24 hour threshold for email response continues to decrease. In fact, only 45% of sites resolved email inquiries within 24 hours. The most significant trend, however, is that 39% of sites took three days or longer to reply or did not respond at all. The number of these sites has grown 7% year over year from 2000 to 2005.
What is Search engine optimization or SEO? It is the science and art of getting your web pages rank high at the search engines. Some people think that SEO is so complex that they cannot possibly understand it. Still others think that to rank high at the search engine depends on a stroke of luck.
Well, these are all misconceptions. Ranking high at the search engines does not happen by chance. There are some basic things you must do to stand any chance of getting your web pages to perform well at the search engines.
As search innovation rolls out to the user, the beta release has been a tried and true way of testing the waters. Currently, there are dozens of different flavors of search in beta, including a significant portion of Google usability. Beta releases were originally a quality assurance exercise, allowing real users to identify bugs in a new product.
Today, the advantage of beta in search is that it's a relatively low risk way to test the appeal of new search functionality and interfaces with real users. Beta release is to technology as a test market is to advertising. A beta interface can be thrown up without impacting the main site, which continues to produce the bread and butter revenue. The hope is, of course, that word of the beta will spread virally through the internet and the developer will find their beta release turns into the next big thing online. You pretest with users, find you have a home run, and when the time is right, you throw the switch, incorporating some or all of the new technology into your mainstream product.
Organic SEO (Search Engine Optimization) seems to be the buzzword these days. What is organic SEO? In its simplest explanation, organic SEO is publicity through content distribution. All your incoming links originate from content you created for your website or blog. And boy, search engines love this kind of linking structure.
Marketing through articles is organic Search Engine Optimisation. Your article and the link in your author's resource box generate incoming links from other niche websites related to yours.
Good quality original content will generate incoming links and drive targeted web traffic to your website fast. This is the kind of activity search engines love, and would in turn lead to higher web page ranking and increase in web traffic.
I read in a forum today that some users who are using Google Analytics are noticing that their sites seem to be getting removed from Yahoo!
While this seems strange at first it does make sense in a way. After all, Yahoo! doesn't want to be giving away any secrets to Google.
Whether Yahoo! is doing this or not is the topic of another article. Instead I wanted to give you an alternative to Google Analytics in case this is what is happening.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word, traffic. Every article that you read about making your site or company successful will always include the importance of generating traffic.
Therefore, we all know that in the core of it all, traffic is one of the most essential items to a successful internet based business. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the essentials of things, traffic generation.
If you already have a site and you think that, you are not getting the traffic that you should be getting, then its time to re-assess your business model. If you want to remain competitive in this very aggressive business, you always need to be one-step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Google's latest update Big Daddy continues to cause problems for some webmasters.
On the popular WebmasterWorld forum, many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index.
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.