The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or 'blogs', are a great, cost-effective way to engage customers, fellow professionals, or merely the curious. This opportunity to reach thousands of interested people requires no hefty advertising budget, yet can significantly strengthen your client-customer relationship. Taking dialogue online means added and valuable interaction with your customers.
A corporate blog can be used in any number of ways, from an informational hub to an online diary for a sales rep. They tend to be no less varied than personal blogs are. They deliver on-point messages to anyone who reads it. Since blog entries often have a personal touch, they tend to reach readers in ways a company homepage can't. This is where creative and well written blogs can really count; quality keeps people coming back. A blog isn't a venue for the hard sale but instead a resource where resource where readers can stay informed or sign up for newsletters and emailings.
NEW YORK, NY -- Cyber Gear, has launched an innovative web portal that allows organizations to create their own HTML campaigns and distribute it to their own prospects and clients database.
Sharad Agarwal, CEO of Cyber Gear stated, "eCampaignsNetwork.com is a web based 'Do It Yourself' marketing tool that will help small and medium sized companies run their own marketing campaigns online. It is cost-effective and easy to use. Since it is a vital productivity tool, we are confident that organizations across the world will find it a valuable resource to manage their promotion campaigns and mailing lists."
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering using to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following:
NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today revealed that 40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns. According to a new JupiterResearch report entitled: "Engine Selection Strategies: Campaign Expansion Demands Management Tools" authored by Sapna Satagopan, marketers who possess better management technologies are the ones capitalizing on using a broader range of search engines. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
I was checking our referrer stats and noticed quite a few queries lately relating to how Google makes money. In fact many of the queries are 'how does google make money'. So I thought I'd write this article explaining what it is that Google does that makes them so much money.
In 2005 Google's revenues were over $6 billion on which they earned about $1.5 million in net income. This is a far cry from larger companies like ExxonMobile which made over $25 billion profit.
Search is rapidly turning from the darling of the internet to a demon. The latest attack, brought about by search's phenomenal financial success, is that search is sucking all the value out of millions of websites by scraping content in bite sized pieces and doling it out to searchers, at the same time monetizing traffic that's being create by value created by the site owners, not the search engine.
Usability guru Jakob Nielsen ran a post on his site a few weeks back (http://www.useit.com/alertbox/search_engines.html) taking the engines to task for fostering dependency on search traffic, while at the same time enjoying the impact of ever escalating bid prices. A few analysts have also started to intimate that perhaps it's time for marketers, especially those in direct response, to look beyond search as click prices move the cost per acquisition beyond what's reasonable.
There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.
Some argue that the debate between web applications and desktop applications is pointless; as their is no clear answer. While still others argue that the issue at hand is as much a business and marketing issue, as it is a technological issue.
I am always looking for new ways to promote my clients websites. And sometimes 'regular' link building just isn't enough.
I mean, you can spend hours and hours looking at competitors and searching out new opportunities only to find that after you've spent these hours searching you have only come up with a couple of adequate links.
So as part of my job I look for those sources which could be ideal for links, which are easy to request and get and will help contribute to the site's overall link popularity because the links are high quality and relevant.
A few weeks ago I wrote an article titled How Often Do You Use Local Search? Recently I was checking the local results in MSN and came across something I hadn't noticed before or at least I hadn't paid much attention to ... Windows Live Local. Hmm something fairly new in search from MSN and Microsoft? Windows Live Local (http://local.live.com) is powered by their Virtual Earth technology. I must say that I wasn't really all that impressed with MSN's Virtual Earth technology when it debuted a few months ago. However I thought that there were some great features with Windows Live Local.