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by Rob Sullivan
http://www.enquiro.com
Every day I receive hundreds of emails from Google news about the changes in our industry and the internet in general. And my first response is always "wow that is so cool - it's going to make our lives so much better."
In essence, what is happening is that there is going to be a divergence in how the web is served. No longer will results differ from the person searching on the web with their computer versus their PDA or wireless phone. The only difference really will be how granular you want the results to be.
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by Martin Lemieux
http://www.smartads.info
In Part 1 of Google Page Rank Is Dead - Or Ist It? I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it's rank.
"Let's really go in depth to take our 1st steps towards leaving Google's page ranking behind!"
If you're like 1000's of people online, you've been following page ranking so close for so long, it can be really tough for you to break the habit. "No habit can be completely broken, it must be replaced with another".
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by Gord Hotchkiss
http://www.enquiro.com
I was asked by SEMPO (the Search Engine Marketing Professional Organization) to speculate on the future of search marketing. Then came the hard part: Limit it to one column.
The thrilling part of speculating about any aspect of the Internet, particularly search, is its virtually limitless potential. Every day new possibilities open up. I still believe that the Internet, and whatever it eventually morphs into, will be the single biggest factor in history to change our society. It already reaches into every aspect of our lives, and you ain't seen nothin yet! Borders will crumble, the world will be at our fingertips, lines of trade will change completely, and our interactions with others, will change forever.
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by Martin Lemieux
http://www.smartads.info
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?
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by Rob Sullivan
http://www.enquiro.com
During my typical work week, I get called into many consultations where clients, or prospective clients, need help understanding what a URL rewriter is and how to effectively implement one to improve search engine rankings.
A lot of times, prospective clients come to us because they cannot find their site in the search engines. When we investigate, we find a complex URL string with 4 or 5 variables. When we let them know that it is probably because of that issue, they say "but the crawlers have been visiting my site and indexing it."
While this is true, it is important to distinguish indexing from ranking.
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by Karon Thackston © 2004
http://www.learn-copywriting.com
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.
Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body copy, calls-to-action need to be as specific as possible. They need to "match" the style of your audience.
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by Rob Sullivan
http://www.enquiro.com
If you haven't visited Microsoft's research site lately you might want to take a look. Aside from the fact that they've recently changed it a little, you may want to browse the current list of projects they are working on. I did, and here are a few that caught my eye:
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