Why use landing pages?

by Admin


11 Jun
 None    Site Promotion

by Rob Sullivan
http://www.enquiro.com

About a month ago we brought you an article on the art of PPC bid management. In it we explained how, based on our research, bidding on broad terms might not be as effective as more specific targeted terms. However, if you need to build up your customer's awareness of you or your product then perhaps you may need to bid on both broad and narrow phrases in order to reinforce yourself to them.

So now that you may have defined the most appropriate bid management strategy, the next step you need to take to help the strategy be the most effective it can be is determine where people will enter your site.

Many PPC campaigns tend to send people to the home page of a site. To me this makes no sense. How often have you gone to the grocery store and found exactly what you wanted right by the door? So why would you force your potential customers to wade through a site (which could be hundreds of pages) just to find what they were looking for in the first place?

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