Inside the Mind of the Searcher Part II: Search Behavior Explored

by Admin

25 Jun
 None    Internet Related

by Gord Hotchkiss

I've have to say I've been amazed by the response we've had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They've been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.

Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?

How does Google do it?

by Admin

24 Jun
 None    Search Engines

by Rob Sullivan

I read an interesting article the other day in which they interviewed one of the chief IT people at Google and a point was made which I hadn't really considered. They were talking about managing the cluster of servers that is Google, and how much work it must be. This IT person went on to say that they had developed their own custom patch management system in house to manage the changes required to their software.

That got me to thinking. Estimates have put the Google cluster at anywhere between 10,000 and 80,000 servers, working in tandem, to ultimately produce that search box you see when you go to

Keep visitors on your web site with custom 404 pages

by Admin

23 Jun
 None    Internet Related

Copyright by
Web site promotion software

You've probably seen many "404 not found" pages when surfing the web. A "404 not found" page is the page that comes up when someone tries to access a web page that doesn't exist.

This usually happens when someone types a wrong URL or follows a link to a page that does not exist. A typical 404 error page looks like this:

HTTP 404 Not Found
The requested URL was not found on this server.

Do You Really Need To Be In The Search Engines?

by Admin

21 Jun
 None    Internet Related

by Mario Sanchez

Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do your customers usually look for your products and services? In other words: will customers be looking for you on a search engine?

If your business has a local clientele, it is probably not a very effective idea to dedicate resources to getting top search engine rankings.

How to harvest traffic from old pages?

by Admin

19 Jun
 None    Internet Related

by Sumantra Roy

Question : After reading a lot of advice in your past newsletters and on your site, I realized that I need to have lots of good content on my site to get better rankings and traffic. In the last few weeks I have developed fresh content, which I feel confident about. I have added the new content in fresh files with optimized filenames and a more search engine friendly directory structure. My problem is the search engines are still directing traffic to the old pages it has indexed in the past and I do not want to lose that traffic. At the same time, I want viewers (and search engines) to locate and direct traffic to the new content. Any suggestions how can I achieve this. Thanks.

Is targeted advertising a good idea?

by Admin

18 Jun
 None    Internet Related

by Rob Sullivan

Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage.

While some people don't mind, there are others who prefer to remain anonymous online.

So it should come as no surprise that many of the companies that offer toolbars are now (and have been for some time) gathering your habits in order to better serve you advertising.

China's Search Leader Baidu Closes Financing

by Admin

17 Jun
 None    News

BEIJING, CHINA, June 15, 2004 --, Inc., a leading Internet search engine in mainland China, today announced that it has closed a strategic round of financing co-led by Draper Fisher Jurvetson ePlanet Ventures and Google Inc. Additional participants in the financing were current investors Integrity Partners and Peninsula Capital; and new investors Bridger Management, China Equity, China Value, and Venture TDF.

"Baidu is a leader for search in China and at the forefront of new technological innovations for search and related services," said Robin Li, Chief Executive Officer and Co-Founder of Baidu. "Today's announcement is a testimony to our strong growth and relentless execution in the Chinese market. With our new investor support, we plan to continue expanding our presence in China with additional services and extending our reach into new markets."

"Since its inception, Baidu has gained significant market share in mainland China with its products and services," said Asad Jamal, Founder and Co-Chairman of DFJ ePlanet Ventures. "The founders and the management team of Baidu continue to demonstrate extraordinary execution capabilities in delivering new products and attracting more users to their service."

Simple Server Side Includes

by Admin

14 Jun
 None    Internet Related

By Scottie Claiborne © 2004

Anyone who's ever had to change a multitude of static pages on a site knows what a pain it is to find and change the same snippets of code on one page after another- even using an HTML editor's find-and-replace function can be cumbersome since you have to upload all of the pages to the server again with the new code. Sometimes a page or two will get missed or the find-and-replace function replaces some things you didn't intend to change, so it requires some quality-checking time to run through all the pages and make sure the changes are there.

An easier way to manage pages in your site is by replacing chunks of repeating code, such as your navigation links, with server side include (SSI) files. Instead of repeating the same code over and over, you create a separate file with just that chunk of repeated code in it, then place a line of code on each page that tells the server to insert the contents of a separate file into that spot on the page.

The Correct Approach to Online Marketing

by Admin

13 Jun
 None    Site Promotion

by David Bell

At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that will guarantee success, but it's something that all online marketers need to understand...

If you spend $50 on advertising and it generates more than $50 in net profits, that's a good investment.

Simple right? Well, through the use of proper testing and a "scientific" approach to advertising, there's no reason you can't turn your original $50 ad into millions of dollars in profits. It's just a matter of developing a system that creates a profit, and then reinvesting your initial profits back into your business in order to further expand your advertising.

Ask Jeeves Gears Up

by Admin

12 Jun
 None    Search Engines

by Rob Sullivan

By now I am sure you have heard that Ask Jeeves bought a small unknown company called Tukaroo. What you may not know is that Tukaroo was in the business to build a search application which could search both your desktop and the web in a seamless "end-to-end" search experience.

Desktop search is the new buzzword these days, with both Microsoft and Google developing these types of applications. It is kind of surprising to me to see Ask wading into this market. At least until you consider what the outcome could be.

Of course if you take MSN, Google and Yahoo! out of the mix for a while, it does make sense. With the recent acquisition of IWon, Excite and Myway and of course the purchase of Tukaroo, Ask is trying to set itself up as a legitimate alternate to the big 3.

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