by Admin
Competition continues to increase in most industries thanks to Internet growth, leading to the need for companies to find new ways to grab a consumer's attention, reports PepperpotDigital.co.uk
Studies show more than 90 percent of Internet experiences begin with the use of a search engine. For this reason, companies need to ensure their site can easily be found by consumers. Users tend to make use of organic links rather than paid ones, meaning one needs to be on the first page of the search engines to be found and those located in the top three spots tend to see the best results. Any company struggling to achieve this goal should consider making use of Pepperpot Digital (www.pepperpotdigital.co.uk) for helping in moving up in this realm.
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Top Online Marketing for Local and National Search Engine Optimization company, Eazy Local Leads, announces their new YouTube channel featuring videos covering topics for Local Business Owners and Professionals such as Local SEO, Search Engine Visibility and Internet Marketing Campaign.
Local Business Owners and Professionals looking for the latest information on Local SEO are invited to subscribe to the all-new YouTube channel by Eazy Local Leads. This new channel promises to provide expert guidance and information on a regular basis.
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by Julia Vyse
http://www.mediative.com
No matter the platform used, retailers need to build trust with consumers in order to get initial and repeat business. Retail transactions online can feel less legitimate than in-person, so it’s important to build a strong reputation, a good rapport with customers and become known as an authority on your niche.
Customer reviews and endorsements from others are extremely helpful, and endorsements from Google can often give a needed boost to an online retail campaign using Adwords and Google Shopping.
Here are three ways to build trust using Adwords:
by Admin
Article by Axandra
SEO software
Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don't want to link to it. Here are seven reasons why other people do not want to link to your site:
by Admin
SEMPO expands membership benefits by partnering with OMI on search engine optimization and pay per click marketing training.
The Search Engine Marketing Professionals Organization (SEMPO), the leading international organization for the search and digital marketing profession, today announced details of a new partnership with the Online Marketing Institute (OMI). This partnership is the result of SEMPO’s awareness of the growing need for education on search-related topics within and beyond the search marketing industry. This partnership will allow SEMPO, in conjunction with OMI, to provide in-depth, advanced search engine optimization (SEO) & pay per click marketing (PPC) training for individuals who desire to expand their knowledge and increase the effectiveness of their marketing efforts.
by Admin
Leaders from Google, Human Rights Campaign & Finn Partners to Speak
Learn how to incorporate a range of Google products such as AdWords, analytics, YouTube and more into your PR strategy
Google is so much more than the world’s largest search engine. It's an organization's digital gateway to the world. For this reason, PR News is holding its first full-day Google Conference on February 11 in San Francisco that will home in on SEO, analytics, AdWords, YouTube, influence and so much more. The PR News Google Conference is programmed to be an educational springboard for PR practitioners and communicators who are looking to leverage Google for their brand. Starting at 8 a.m. and ending at 4 p.m., this focused training will provide critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today’s communications environment.
by Admin
by Zak Ramdani
http://www.mediative.com
Since 2011, Google has been waging a campaign to rid their search results of thin, or spammy content, by looking at the content itself. Later, Google’s focus evolved into looking much harder at a website’s link profile. Panda and Penguin fundamentally changed the landscape of SEO, eliminating tactics like article spinning, and artificially building links.
As areas of content and link evaluation have matured, we feel the areas of scrutiny will shift into 2 new core areas that revolve around reputation and mobile readiness. Let’s get straight to it:
by Admin
On Feb. 11 at the Hyatt Regency San Francisco, Sean will be sharing tips from his new book, “The Road to Social Media Success.”
Sean Gardner, who ranks #1 on Forbes’ list of the Top 50 Social Media Power Influencers, will be the keynote speaker at PR News’ Google Conference for Communicators on Feb. 11 at the Hyatt Regency in San Francisco. In his keynote presentation, Gardner will be sharing insight from his new book, "The Road to Social Media Success." The early bird rates for the Google Conference end Jan. 22.
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by Jody Nimetz
http://www.mediative.com
Ever wondered how seasonality in Search activity impacts your business? Or does it? We wanted to examine the impact of seasonality on search activity. Of course this depends on the type of website and business that you may have as there may be certain annual events that have a definite impact on the amount of traffic from search engines that come to your site. As we are in the middle of the winter season here in Canada and I was in the market for some new all-season tires, I began conducting my research in September with intent to purchase by late October. If there is one industry that experiences seasonality it would be tire shops. Take a look at the search trends for “all season tires” over the past 12 months (Source: Google Trends):
by Admin
Article by Axandra
SEO software
The web pages that Google shows on the first result page for your query contain a lot of information that can help you to improve your own web pages. If you want to improve the rankings of your web pages for your keywords, taking a closer look at the result pages can help you a lot.
Google's ranking algorithm uses a variety of different factors. Some of them are obvious by analyzing the top ranked pages. Search for one of your most important keywords and then take a look at the search results:
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