by Admin
by Laura Cristescu
http://www.mediative.com
2014 has been a really interesting year, and looking back I feel as excited as any advertising aficionado that sees the imminence of the transformation that is about to happen. This makes me think that 2015 can only get better.
As change is hitting different sides of the programmatic advertising ecosystem, mobile, data, pre-roll video and in-stream audio are taking new turns.
Here are my key predictions for 2015:
by Admin
Article by Axandra
SEO software
Some days ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google's test will be labeled with "mobile-friendly" on Google's search result pages for mobile devices.
Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test?
by Admin
by Rebecca Maynes
http://www.mediative.com
Online Media Generation’s OMG Social Media Conference took place on November 20th downtown Vancouver, and with a packed 8-hour schedule it looked to be a promising event – and certainly didn’t disappoint.
The recurrent theme throughout the day was WHY do you do what you do. Not WHAT, and not HOW (because, nobody really gives a s*&!), but WHY. What is the purpose of your business?
One of the opening questions was, what is the ROI of social media? The answer, what is the ROI of your socks!!? It’s something you just have to do. It’s expected. Perhaps a better question would have been, what is the potential loss of revenue by not being on social media? What revenue are you missing out on by not having a strong social media presence? A recent case study shows how $60k in incremental revenue was earned by a Fortune 500 company – $60k they might not have earned had they not had such a strong social presence.
by Admin
Article by Axandra
SEO software
Google released a new version of the Penguin algorithm about a month ago. Websites that were penalized by a previous Penguin update should have recovered with the new update if they removed spammy links in the meantime.
This did not happen for all websites. What's the reason for that and what can you do to make sure that your own website will recover?
by Admin
by Rebecca Maynes
http://www.mediative.com
Over the past few weeks we have posted a 10-post blog series focusing on the changing nature of Google’s search engine results page, and how searcher behaviour has changed accordingly. The blogs were based on Mediative’s latest research project, “Google’s Evolving Results Page and The Impact on Your Business” which can be downloaded for free.
by Admin
Mr. Lieberman of 6WSEO.com shows the relationship between raising social profiles and improving search rankings on major search engines.
“Facebook, Twitter and LinkedIn are important for more than just connecting with family members, friends and business associates living all over the world.”
These were Chad Lieberman’s opening remarks during his lesson on the importance of social networking to s business’s SEO strategy. “You may imagine that social networks have nothing to do with your business’ professional networks and have therefore done everything including implementing on-page SEO,” he asserted, “but any SEO agency would give a very different report if you were to consult.”
by Admin
by Jody Nimetz
http://www.mediative.com
The Phenomenom of Google Algorithm Watching
In Google’s attempt to organize the World’s information, a new phenomenon has transpired in recent years, the algorithm watch. Search marketers (and others) have tried to gain an understanding into Google’s algorithm (of which there are many) to try and understand just how Google returns results for Apple the brand (not the fruit) when you perform a search for “apple” in Google. While some have tried to reverse engineer Google’s algorithms, a major update can leave Webmasters and site owners scratching their heads. Google has brought the whole issue of algorithm watching upon them. In fact, they used to announce (or leak) when there was a major algorithm update. I’ve been writing about Google algorithm updates for years such as here , here , here and here. The fact is one of my initial projects in this industry was to identify and research what the Florida Algorithm Update was all about. So my experience with Google algorithm updates is vast. Here is a reminder about some of Google’s most well- known algorithm updates:
by Admin
DFWSEM will host the annual State of Search Conference, the premier search marketing conference in the South, on November 17-18.
The Dallas-Fort Worth Search Engine Marketing Association (DFWSEM), a local and established group of online marketing professionals, is pleased to be hosting its annual State of Search Conference November 17-18.
State of Search is the premier search marketing conference in the South. The conference brings together industry leaders and professionals from across the country to share tips and tactics for improving online marketing campaigns.
by Admin
by Adriano De Luca
http://www.mediative.com
These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”. For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series.
by Admin
Early Bird Rate Ends November 21
The Digital Communicators Boot Camp will provide emerging communications stars and those looking to improve their skills with the critical tools, strategies and insights needed to take their careers to the next level in today’s digital environment.
PR News has developed a hands-on daylong workshop for emerging public relations and communications professionals seeking a foundational grasp of the field’s essential topics. The PR News Newbie Boot Camp for Digital Communicators, which will be held at the National Press Club in Washington, D.C., on December 10, 2014, has been programmed to be an educational and experiential springboard for career advancement for up-and-coming PR practitioners. Starting at 8 a.m. and ending at 3:30 p.m., this focused training will provide critical tools, strategies and insights that PR and marketing practitioners need to take their careers to the next level in today’s communications environment. The early bird rate ends November 21, 2014.
|
|
|