by Admin
by Jody Nimetz
http://www.mediative.com
On July 24th, Google released a major local search algorithm update that impacts Google Maps and Web results. Here’s a quick overview of the Google local search update.
As with any major algorithm update it is still too early to tell what the exact impact will be, however there are various reports from searchers and online marketers as to what changes they are seeing thus far. One thing to note is that this algorithm update has only been rolled out to US English results and has not yet been rolled out in Canada as of yet. If you want to compare results, try running some local queries in Google.com vs. Google.ca. Google is not releasing a lot of details on the update, but here are some of the observations that are being made:
by Admin
Article by Axandra
SEO software
Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do?
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by Alexandra Kansun
http://www.mediative.com
The 1990’s were undoubtedly eventful. Rachel from the hit series TV show Friends got engaged to Barry-who, let’s face it, is no Ross Geller, Ross and Carol conceived Ben, their adorable blond haired baby whom Monica concussed, and Joey and Chandler adopted a chick and a duck. I remember it vividly, sinking into the soft suede couch with my brothers and sisters eating all of the popcorn before I could even get a handful. Every day my siblings and I would fight for the remote- I mean really, it was like a scene from 300, we would scream kick and punch, but every Thursday at 8pm nobody said a word. It was our family ritual; after dinner my mom would make popcorn, not just the microwavable stuff, the stove made fluffy and buttery kind, my brothers would haul their duvet covers down the stairs so we could all keep warm, my Dad would handle the remote and all of the lights, and being the youngest my sister and I would snuggle up and keep the couch warm. Needless to say, Friends was quite the event in my family, as was television all over North America at this time.
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The Bay Area Search Engine Academy will host a free webinar on July 30 for people who have online marketing questions.
The Bay Area Search Engine Academy, an online marketing training company based in the San Francisco California Bay Area has announced that they are hosting a webinar in which participants can "ask anything" about search engine optimization or SEO. Registration is free, and open to anyone who wants to participate.
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Article by Axandra
SEO software
Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected?
by Admin
The Bay Area Search Engine Academy in the San Francisco Bay Area, California, has opened registration for their next search engine optimization class which will be in August, 2014. It is designed for individuals and employees who want to get their SEO certification.
The Bay Area Search Engine Academy announced that registration for the next Master SEO training class is now open to those who want to learn online marketing and obtain their SEO certification. The hands-on workshop will be held during the week of August 11-15, 2014 in the San Francisco Bay Area of California.
by Admin
Article by Axandra
SEO software
When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.
The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers.
To find the tweets that were indexed by Google, the site search operator (site:) was used in combination with the URL search operator (inurl:).
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Brian Solis to Keynote PR News’ Next Practices Social Media Summit (Social Media, Crisis, Leadership, Branding) Aug. 12 in San Francisco
Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News' Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.
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by Kyle Grant
http://www.mediative.com
The use and validity of the post view conversion metric is a hotly debated issue in the online advertising space and, as with search, brings about the issue of attribution. Display is very different to search and therefore requires its own set of metrics. The major differences between search and display advertising can be analyzed by looking at the variation in the user intent across the different channels.
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New, proprietary, systematic approach to delivering marketing results for locally focused businesses will enable company to make big differences for even more clients, S2LocalMarketing.com reports.
Online marketing specialist S2LocalMarketing announced a new program aimed at helping local businesses in the Washington, D.C., Northern Virginia, and Maryland areas and elsewhere improve their visibility and brand recognition. The new program is comprised of a number of distinct services which, acting in conjunction, have been proven to greatly increase the online lead-generation and conversion rates of locally oriented businesses. S2LocalMarketing is one of the leading providers of such services, and its innovative new program promises to deliver even more impressive results than have previously been possible, even considering that it is already the SEO expert DC area businesses have found the most success with.
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