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by Ian Everdell
http://www.mediative.com
Have you ever wondered whether the data you’re capturing in your feedback survey is actually representative of customer sentiment?
Have you ever filled out a customer or user feedback survey (you know, those ones that pop up when you visit a site and ask if you’d like to leave feedback when you’re done) that you felt didn’t accurately capture your feelings about the site?
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Article by Axandra
SEO software
In a post on Bing's official blog, Bing announced improved Twitter integration:
"The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.
We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets."
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Jason McDonald is teaching two courses in the San Francisco Bay Area on social media marketing. His schedule has begun both at AcademyX and at Stanford University, Continuing Studies.
Jason McDonald (http://www.jasonmcdonald.org), a top San Francisco Social Media expert, is proud to announce increased interest in his trainings, classes, and workshops on social media marketing throughout the San Francisco Bay Area this summer. Dr. McDonald is teaching not only at AcademyX in San Francisco but also at Stanford University Continuing Studies.
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The new weekly “PPC Playbook” radio series provides expert tips and practical advice for optimizing pay-per-click advertising initiatives.
In an effort to help both new and seasoned pay-per-click managers expand and improve their existing skill set, a new WebmasterRadio.FM radio series will feature invaluable advice and insight from Fort Lauderdale-based PPC management company, PPCprofessionals.com.
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Newly published guide provides concrete, actionable tips that can help small business owners independently improve Internet-based lead generation, CNY Marketer reports
Search engine optimization (SEO) and web design specialist CNY Marketer announced the availability of its free Guide to SEO for Local Business. The document, a product of the findings and expertise arrived at through CNY Marketer’s main line of business, lists some simple, easy things that small, locally-oriented businesses can do to improve their visibility and accessibility on the Internet. These actionable tips are designed to help small businesses improve their lead generation results without outside help, and the guide also includes some pointers for those interested in further assistance.
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Converge 2014 is an innovative higher education marketing conference focused on understanding, embracing and implementing modern strategies.
Converge Consulting has announced that it will hold its Converge 2014: A Higher Education Marketing Conference October 13-15, 2014 at the Sheraton Nashville Downtown Hotel in Nashville, TN. At Converge 2014, attendees from across the country will learn about what’s new and what’s next in higher education marketing and recruitment strategy.
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by Zak Ramdani
http://www.mediative.com
Serving users different web experiences based on their location is not only acceptable, but desirable from an SEO perspective so long as this happens to cater to the user’s location. This type of content delivery is usually done on a country-level, where currencies, applicable taxes and laws can vary. Conversely, providing multiple site-wide experiences with drastic changes to available content within one country for the purpose of usability testing can be a cause for concern. Although IP based content delivery for the purposes of website usability testing may not hurt the site at all from an SEO perspective, there are associated risks that could include ranking demotion or being removed from Google’s index altogether, due to the following:
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Article by Axandra
SEO software
On Twitter, Google's Matt Cutts announced the release of the third version of Google's Payday Loan algorithm. The first version of that algorithm was announced about a year ago.
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by Jody Nimetz
http://www.mediative.com
The other day we discussed some of the new developments in local search. Within a few days, Google announced an effort called “Google My Business” in an attempt to simplify local marketing for SMBs. The thought is that it will be easier for businesses to update their business information across Google platforms including Google Search, Google Maps and Google . Really it appears as though Google is working to consolidate all of their local offerings possibly in an attempt to keep us on Google even more than we are now.
Google will tell you that the launch of the “Google My Business Project” is a more streamlined way of managing your local business information including reviews, social engagement and standard business information that are currently spread out on various Google properties.
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Supremacy SEO has created a new guide to Panda 4.0, detailing causes of Panda and how to fix effected sites quickly.
Search engine visibility has become vital to many small businesses, and many simply cannot survive without it. The traffic from search engines is free and for businesses that rank well it brings qualified hot buyers on autopilot. Unfortunately Google and Matt Cutts the head of their spam team are constantly tweaking their algorithms and releasing major updates. The latest update as reported by Matt Cutts was Panda 4.0 and many businesses have been crippled by its effects.
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