You know it seems that the largest players in local search always have something going on, these “players” include Google and Bing who, from a local search perspective, continue to test and experiment with new features for local search. In the Search business it can be difficult to stay on top of all of the recent changes whether it be an algorithm update or changes to a particular vertical in Search. So we thought that we would compile a list of some of the more interesting going-ons as it pertains to local search in the digital space.
Here are a few “Did You Knows” and a couple of high level local search optimization tips for you to consider this summer.
After Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth. Links are the most important factor in Google’s ranking algorithm and it is important that you have the right links if you want to get high rankings and more website visitors.
On the 20th May, Matt Cutts, Head of Web Spam for Google, announced that the Panda algorithm update was released. Here, DeepRed55 explains what has changed.
On May 20th, Matt Cutts, Head of Web Spam for Google, announced that the Panda algorithm update was released. When Google makes these kinds of announcements, it is often unclear what the after effects are, but all has been revealed.
Regalix announces the release of its latest report "State of Search Marketing 2014" which explores the current practices and standards followed by B2B professionals in order to understand the state of search marketing as it stands today.
The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a whole new light – with practice such as link-building taking a backseat and SEO becoming more content-centric than ever before. Social signals are being taken seriously by brands.
How are B2B marketers coping with these changes? What strategies do they use to maximize their success with search marketing? All this and more is explored in the latest report by Regalix which explores the current practices and standards followed by B2B professionals in order to understand the state of search marketing as it stands today.
On the official Google blog, Google's Gary Illyes and Zineb Ait Bahajji gave information on how to handle international content. If your website serves multiple languages and countries, there are several things that you can do to make sure that Google indexes your web pages correctly.
GOiMarketing Inc., a leading internet advertising and marketing company, has begun its official “Google Partner” seminars for businesses in Southern California.
The first workshop was on May 21 and attended by six Southern California businesses. All attending enjoyed learning more about how to market their companies locally on Google.
The Workshop was hosted by GOiMarketing and given by Steve Page, Senior Marketing Director of GOiMarketing.
Traditionally May tends to be a busy month for Google algorithm updates. As we reported the other day, we have seen Google’s Panda 4.0 algo update as well as some others including Google’s release of their “Payday Loan Algorithm 2.0” which targets spammy queries. Could there be a Penguin refresh happening as well? A number of folks in the industry were reporting some SERP activity on May 26 and May 27. We have not noticed anything dramatic with our clients as we have seen clients experience increases in traffic ranging from 8-12% over the past week. This could be due in part to seasonality with the long weekend occurring with our clients south of the border.
It is May 2014 and Google updated their Panda algorithm with what has been dubbed Panda 4.0. Here is some information about Google’s Panda 4.0 algorithm update. As with the previous incarnations of Panda, this algorithm is looking to improve the quality of search results by removing or devaluing low quality (or what Google perceives as low quality) pages from their Web results.
Virtual WebFair 2014 is the first conference of its kind for the domain, hosting, and SEO industries which offers participation in an event without the delegates or exhibitors having to leave their home or office. The virtual event organized by Domainindex.com takes place on a sophisticated 3D platform provided by Hyperfair.com and expects 5,000 plus visitors with about a hundred of exhibitors and booths with a wide range of products and services on show.
Most people in business will be used to attending conferences, shows, exhibitions, and fairs; but they are also aware of the costs in both and time and money of doing this.
Top online training class begins with no-cost introductory webinar on Search Engine Optimization tools. This is the final class offered prior to summer, 2014, break.
The JM Internet Group (http://www.jm-seo.org), a leader in SEO training online, is proud to announce their June, 2014, SEO training classes online. SEO or search engine optimization is all about getting a business to the top of Google's organic or natural search results vs. having to pay Google via the AdWords advertising program. Small businesses have taken SEO training classes from the JM Internet Group and been very successful in their SEO efforts.