The official Bing blog has posted information on how to improve the Quality Score of your ads and web pages. Although the information is from Bing, it can also help you to get better results with your Google campaigns.
If you want to optimize your paid search campaigns for the holiday season, the following tips will help you:
Following the success of recent PPC training sessions, Anicca - a Leicester-based digital marketing agency - invite local businesses to learn all about Search Engine Optimisation.
2014 will see Anicca – a local digital marketing expert - launch the latest in a string of training courses intended to provide intensive training on SEO. The Leicester-based marketing agency plans to give local businesses the knowledge to run their own SEO campaign, something that has become increasingly difficult due to the spate of updates from search engine giant, Google.
Sometimes, your web site might contain pages that you do not want to see in Google's search results. Some people block Google without knowing it and others don't know how to exclude individual pages. This week's article shows you how to prevent Google from indexing pages of your website.
As mentioned in my previous post, I am spending the week in one of my favorite cities Las Vegas for Pubcon Vegas 2013. The event takes place from October 21 – 24, 2013 at the Las Vegas Convention Center. I’ve been live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here is a rundown of some of the sessions that I attended on Day Two.
I am spending the week in one of my favorite cities, Las Vegas for Pubcon Vegas 2013. This is my second Pubcon event and probably will not be my last. I have attended a number of other search marketing conferences and have found that Pubcon is always a step above the rest. The event takes place from October 21 – 24, 2013 at the Las Vegas Convention Center. I’ve been live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here is a rundown of some of the sessions that I attended on Day One.
Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.
To get the best possible rankings for your website on Google, Yahoo/Bing and other search engines, you have to find the perfect balance of on-site ranking factors and off-site ranking factors.
SerpBook is a powerful and easy to use application for tracking search engine rankings online and after two years the volume of positive reviews is not slowing down.
SerpBook were one of the first accurate online rank trackers to hit the market two years ago. Prior to this SEO’s had to use desktop software that required dozens of proxies which slowed up the tracking and gave inaccurate results. As an innovator to the market SerpBook took rank tracking online giving customers the ability to see their rankings at any time, from anywhere without the need for cumbersome desktop software. SerpBook is still seeing growth two years later and continues to receive great reviews from current users.
A hummingbird is a very amazing creature. Did you know that hummingbirds are the smallest of the bird family yet they are amazingly fast and quick? In some cases their wings can reach 100 beats per second. That’s pretty quick for such a little bird. So when Google decides to make a major algorithm change, what do they use for a code name? Hummingbird of course… The name was most likely associated with the fact that Google is looking to help users find their information quicker when they perform a search on Google. What’s all the fuss about hummingbirds?
Well in August 2013, Google launched their largest algorithm update in years with their Google Hummingbird algorithm update.
Technical errors on your website can have a major influence on the rankings of your web pages on Google and other search engines. If you're not actively monitoring your website, it might be that you are not aware of these errors on your site.