Six Steps For Marketers to Follow In Making this Concept a Reality
OK, so content marketing isn’t a new concept and digital marketers know that it can add value when it comes to establishing audience trust and pushing brand awareness and interest. Funnily enough, I still constantly see articles that describe this concept as a “trend”. This term is starting to sound trivial to me because in today’s user-centric world, content is fundamental to a successful customer acquisition strategy.
Link building can be a very time-consuming and tedious process. You can save a lot of time and effort if you plan your link building activities and if you use the right tools.
Getting good backlinks involves the following four steps:
Performance based SEO Company, EZRanker.com, is now helping small businesses to reach the top position in Google and other search engines online. The results packages now in place give priority to achieving rankings first and terminates the regular monthly fees.
Toledo, Ohio - August 03, 2013 -- Achieving the top position in Google for related keywords is possible for any company with access to the right services. The EZ Ranker company is now helping small businesses that access its performance based SEO company packages online. Companies currently marketing websites, products or services online can now do so without a monthly service charge.
FRUITION’s Google SEO penalty checker tool now includes the latest Google updates from July 2013.
Denver, CO - August 02, 2013 -- FRUITION’s Google SEO penalty checker tool now includes the latest Google updates from July 2013. Most recently, Google announced a Panda update. Panda updates are related to onsite factors primarily website content. Use Fruition’s SEO tool to find out if your website was impacted by this Google update.
Google has updated the link schemes web page that shows examples of backlinks that Google considers spam. New to the list are article marketing or guest posting campaigns with keyword rich anchor text links, advertorials that contain paid links, and links with optimized anchor text in press releases and articles.
There are more backlink types that might get your website in trouble. Here's the list:
Last year, we were running an audience campaign for one of our well-known auto client. The goal was to increase awareness on their new car and bring new customers to their site. The only success metrics that the client would encounter was the number of users who clicked on the ad and visited the site. Running the campaign, using our extensive proprietary auto data, we managed to deliver a significant number of impressions – a great indicator that the message is being delivered to car lovers. Nevertheless, from all those users very few clicked through the ad and landed on the advertiser’s website. Since this was the only metric that the client would measure the success of the campaign, we had to investigate how we can encourage our audience to click on the ad.
Some people think that getting a website on Google's first result page can be done by purchasing the right product of service. You just have to click a few buttons and that's it. Unfortunately, that's not possible.
There are many tools and services that promise quick results with little work. People who used this tools had to learn it the hard way that it is not a good idea to use these 'shortcuts' tools. Google's recent updates have penalized the site that tried to game the system with automated tools.
Pubcon, the search marketing event of the year, is excited to announce a return to The Big Easy with Pubcon New Orleans 2014, taking place once again at the New Orleans Convention Center in one of the liveliest cities in the world.
AUSTIN, TX -- Pubcon, the search marketing event of the year, is excited to announce a return to The Big Easy with Pubcon New Orleans 2014, taking place once again at the New Orleans Convention Center in one of the liveliest cities in the world.
Brett Tabke – founder and chair of Pubcon said, “After the resounding success of Pubcon New Orleans 2013 — it is clear that New Orleans is back, and for 2014 so is Pubcon!”
It’s been a little over 12 months since Mark Zuckerberg and co. took Facebook public in what was one of the most closely followed Initial Public Offerings in history. Since then, there has been considerable media attention paid to the company’s performance. This media attention, combined with the added pressure for profit that accompanies a business going public, has prompted Facebook to focus heavily on improving its revenue streams. This has resulted in a tidal wave of new ad formats and features, and we have reached a point where Facebook recently announced that it is to retire more than half of its two dozen ad formats in an effort to increase simplicity for the advertiser. During this time, several incredibly useful tools have been released that may have gone unnoticed. What follows is a summary of some of the best ones.
Since Google's Penguin update, many webmasters are worried about the importance of backlinks. Last Wednesday, Google's Matt Cutts talked about the importance of links in an online interview. Here are the key takeaways from the interview: