In an era where algorithm changes have impacted all aspects of search engine optimization, seoClarity has created the most advanced tool for smart link-building for enterprises and agencies as an integral new part of it's leading-edge SaaS platform.
Des Plaines, IL, USA - 19 February 2013 -- Leading enterprise SEO platform seoClarity has added a new link-building enhancement to its SaaS solution. Called LinkExplorer, this powerful new tool helps enterprises build productive online relationships while staying in compliance with the strict guidelines of search engines.
CEO and founder James Reynolds of SEO Sherpa takes on SEO posts in a different light. The aim is to upgrade content writing to professional Search Engine Optimisation quality and to improve page ranking and online presence.
Dubai, United Arab Emirates - February 16, 2013 -- James Reynolds tackled content writing and brought it to a new level by providing content writers advice on how to improve their posts and make it at par with professionally written SEO content.
WordStream Founder Larry Kim is Invited as a Key Speaker in a PPC Best Practices Debate at SMX West
San Jose, CA - February 14, 2013 -- Larry Kim, Founder and CTO of the search marketing software company WordStream, will be participating in a live discussion at this years’ Search Marketing Expo West (SMX West). The conference takes place in San Jose, California, from March 11-13, 2013.
Today, at 12pm PST, Google announced a massive change to Google AdWords that will significantly impact both advertisers and agencies that have been using the current model. This change is the rollout of ‘Enhanced Campaigns’, which Google defines as follows:
Enhanced campaigns let you easily manage complex targeting, bidding, and ads for different platforms like mobile and computers all within the same campaign. Account management has also been consolidated for tablets and desktops. Additionally, with enhanced campaigns you can reduce the overall number of campaigns you need to create — you no longer need to create a separate campaign for each target device type or location.
A new PPC tool, BidCops, has been launched to help marketers save time and money on Google AdWords reporting, by creating in-depth but easy-to-understand PPC reports in less than a minute - a task which would usually take days. PPC managers can sign up for a 14-day trial via the BidCops homepage, or get the Google Chrome app.
11 February 2013 -- Internet marketers running paid search ads in Google AdWords could save time and money with the new PPC tool, BidCops.
Available in the US and the UK, BidCops cuts the time it takes to create PPC reports – compiling crucial paid search information from Google AdWords in just 30 seconds.
Paid search advertising is essential to customer acquisition strategy as it provides instant brand visibility and immediate, measureable lead generation and purchase results. Effective paid search campaigns are about understanding how to zero in on customer intent and directly increase conversion goals.
In a video on YouTube, the head of Google's anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?
Panda and Penguin solutions revealed at Traffic and Conversion Summit during Eric Lancheres' talk covering recent Google penalties.
San Francisco, CA - February 03, 2013 -- Eric Lancheres, a leader in search engine optimization, revealed a series of steps that webmasters can take to recover from Panda penalty at the Traffic and Conversion Summit in 2013. The solution outlined revolves around increasing your website's quality score and increasing the user accomplishment.
We humans hate loss. In fact, we seem to value losing something about twice as high as gaining something. For example, imagine I gave you a coffee cup and then offered to buy it back from you. That’s Scenario 1. In Scenario 2, I ask you to buy the same coffee cup from me. The price you assign to the coffee cup in the first scenario will be, on the average, about twice as much as in the second. And yes, there’s research to back this up.
Search Engine Academy recently overhauled its' complete 5 day SEO training and certification Workshop course, to include a new, much more comprehensive section on Google Analytics.
Toronto, Ontario - January 27, 2013 -- Google Analytics is a free service provided by Google search engine that allows web owners to analyze and measure web page performance with a variety of metrics that include time on site, bounce rate, number of visits, number of pages visited and social media interaction.