Marketing, even online, is an extremely resource intensive pursuit that must be planned and executed with the utmost diligence and realistic expectations. The purpose of this article is to highlight some methodologies of assisting those with smaller marketing budgets to create effective marketing campaigns in a crowded and noisy marketplace.
Are you dissatisfied with the performance of your website? Maybe it's time to take another close look at your web pages. Look at your website with the eyes of an uninterested third party. Step back and take a neutral look on your website:
Speakers from search engines, brands, leading agencies and solution providers to headline SMX West March 11-13 in San Jose; All Access pass rates increase at 11:59PM PT on February 1.
Redding, CT - January 21, 2013 -- The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search, social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.
Facebook has released today a Graph Search product, the third pillar of Facebook, News Feed and Timeline being the first two. Facebook Graph Search uses Open Graph, Facebook’s database on all basically anything you can “like.”
Essentially, Facebook Graph Search will allow a user to search for specific queries and return results based on data driven by the user’s friends’ likes and interests. Search results are driven by results that are sorted by social signals. Graph Search will allow a user to launch a query returning results based on social recommendations from their own friends.
Good backlinks from related websites are the most important element in Google's ranking algorithm. Getting these links is the hard part. Since Google's Penguin update, automatically created low quality links don't work anymore. What can you do to get good backlinks and what can you do if your link requests get rejected?
Ready Writer launches the influential eBook ‘SEO Copywriting: How to Create Content that Search Engines Love’. The highly-rated eBook provides a plain English guide to creating quality online content that performs well in search engine results while providing customers with compelling copy that can lead to increased sales.
London - 15 January 2013 -- Ready Writer has launched the eBook ‘SEO Copywriting: How to Create Content that Search Engines Love’. The eBook, which has been highly praised by readers and stakeholders in the Search Engine Optimisation business, provides an easy-to-read guide to creating quality online content that performs well in search engine results and which provides customers with compelling copy leading directly to increased sales. Within two weeks of its launch the eBook was downloaded over 800 times.
Search Engine Academy added new SEO processes and strategies to their SEO training courses. One of the very latest SEO techniques that webmasters and marketers can use for better search visibility is schema.org.
Toronto, Ontario - January 14, 2013 -- Schema.org is special HTML tags that can be used to "mark up" pages so that search engine crawlers can find more relevant information faster. This faster information processing can help individual web pages show up higher in search results.
Search Engine Academy Washington DC features an infographic from Conductor that shows the top 20 cities that have a high demand for SEO specialists.
Washington, DC - January 08, 2013 -- Search Engine Academy Washington DC is highlighting an infographic from Conductor that features the top 20 cities where search engine optimization (SEO) work is available. The demand for SEO specialists is growing as more businesses and companies realize that putting a website up on the internet without apply SEO won't get their pages online visibility. Search engine optimization jobs are posted now, and anyone who has considered an SEO career can get hired with some SEO training.
Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?
The Digital PR Next Practices Summit will be held February 27 at the Westin in San Francisco. This interactive day will focus on applying visual storytelling practices to organizations’ communications efforts, making Twitter the center of your digital communications strategies, navigating the effects of Facebook's latest EdgeRank algorithm, figuring out if your brand should be on Instagram and much more.
New York, NY - The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.