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Web site promotion software toolsRunning a pay per click campaign can quickly cost a lot of money if you don't know how to do it correctly. Many webmasters face the following situation:
- They set up a pay per click campaign.
- They get many visitors and pay lots of money.
- They don't get a single sale.
Of course, that's not how it should work. If you create a pay per click campaign without planning it, changes are that you'll quickly lose a considerable amount of money.