Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best. No, to see real results, you have to have an understanding of the audience you hope to reach, you have to have a clear message you want to get across to your audience and you have to have an attractive ad design.

Its easy to make a mistake in the process that can limit the effectiveness of the ad campaign. With that in mind, consider these avoidable, but far too common mistakes.