by Gord Hotchkiss
http://www.enquiro.com

Last week, I shared 11 titles that explore the intersection between marketing, psychology and neurology. In retrospect, I think I approached this backwards. While the titles I shared are all interesting (and fairly easy reads), they are somewhat dependent on a fundamental understanding of why humans do what we do. So, this week, I share a good starting library of human behavior, which can then be applied more generally.