to Bolster Search Marketing Practice

Kenshoo Enterprise™ technology to power TrueAction Network’s global interactive marketing services division

San Francisco, CA April 27, 2011 -- Kenshoo (http://www.kenshoo.com), a global leader in digital marketing software, today announced that TrueAction Network™, a division of GSI Commerce (Nasdaq: GSIC) Global Marketing Services, has partnered with Kenshoo to utilize its Enterprise™ platform to deliver advanced search engine marketing (SEM) solutions to its clients.