by Karl Hourigan

Pay-per-click adver­tis­ing, or PPC, can be a very effec­tive way to adver­tise, whether you’re spend­ing a lit­tle or a lot. It can get fast results, it’s very mea­sur­able, and you can start and stop adver­tis­ing cam­paigns any­time. Plus, of course, you only pay for ads when peo­ple click on them.